Being Funny Online & Building a Personal Brand Without Getting Fired | B2B Comedian Amanda Nielsen

Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .

In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hilarious ecommerce merch brand built on corporate satire.

We talk about how she’s grown her personal brand to 17k followers on LinkedIn, monetized her sense of humor, and stayed employed the whole time... 😅

Timestamps:
00:00 – Intro
03:04 – How long Amanda’s been creating content on LinkedIn
03:47 – Why Amanda calls herself a “LinkedIn comedian”
04:44 – Gen Z enters the corporate world... and makes it weird
06:06 – When Amanda first started getting funny online
07:13 – The origin story of Thot Leader Labs
10:00 – Amanda’s top 3 merch items
12:57 – Is LinkedIn actually funny now?
14:58 – Why AI-generated content can’t be funny (yet)
16:22 – Amanda’s strategy for standing out on LinkedIn
17:21 – The post that blew up: 100K+ likes
19:26 – Why the LinkedIn video feed is… kinda cursed
20:40 – Amanda’s best & worst parts of using LinkedIn
23:00 – Behind the scenes of brand partnerships
23:37 – Ding FaceTimes into the pod mid-recording 😂
24:39 – Creating content without getting fired from your 9-5
29:53 – How many times has Amanda landed on “LinkedIn Lunatics”?
30:57 – Why being a little polarizing helps you grow
32:09 – Amanda’s advice for growing on LinkedIn in 2025
34:50 – Her hot take: Not everyone needs a personal brand
41:35 – Blind ranking: LinkedIn vs other social platforms
43:31 – Outro

👕 Check out Amanda’s merch: https://thotleaderlabs.com
📲 Follow Amanda: https://www.linkedin.com/in/verydemanda/ 

#linkedin #personalbranding #corporate