EventShark Podcast

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership.In this episode, we dive into:✅ The power of urgency and why getting too comfortable can stall your career✅ Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution✅ The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and PortugalIf you’re in B2B sales, marketing, or leadership, this one’s a must-listen.

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.Chapters:0:00 - Intro 1:49 - What is B2B influencer marketing? 9:02 - Creating content on LinkedIn 12:34 - LinkedIn creator economy 15:21 - B2B influencer campaigns that are crushing 18:28 - UGC in B2B 22:16 - Weirdest LinkedIn follower 23:37 - Bad example of influencer marketing 24:56 - Starting an influencer marketing campaign 25:54 - Fashion convo 29:27 - Influencers at B2B events 36:28 - Best B2B Events 39:52 - Studying B2C space 42:13 - What type of content are you excited about creating? 47:12 - How Vin got into creating content 51:23 - Outro To learn more about leveling up your B2B content visit us at: eventshark.io #Linkedin #B2B #B2BMarketing

What’s next for B2B content in 2025? In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.Chapters:00:00 Welcome to the pod!02:07 Prediction #1 Founders go full content creator mode08:05 Prediction #2 Video isn’t a “nice to have” anymore13:01 Prediction #3 In-person content takes off17:22 Prediction #4 Collaborative content takes center stage23:35 Prediction #5 More niche content shows27:00 Bonus Prediction 29:57 Prediction #6 AI-generated video picks up mainstream late 202534:47 Prediction #7 Creative norms get smashed38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum39:20 Prediction #9 Quality over quantity wins43:59 Prediction #10 Live streaming finds its place in B2B49:26 OutroTo learn more about leveling up your B2B content visit us at: eventshark.io

Hear the story how Ding Zheng & Jake Clare met and founded EventShark...At EventShark, we are a B2B video content agency that blends B2B sales expertise with B2C creator flair to revolutionize B2B marketing—traditionally seen as dull and inefficient—into a bold, engaging, and results-driven experience. By infusing creativity and leveraging a deep understanding of go-to-market (GTM) strategies, we ensure our clients stand out, captivate their audiences, and achieve tangible business outcomes.