EventShark Podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. We cover: -Why many executives still treat marketing like “where are the leads??” -The foundations you need in place before you even worry about “content” -How Unmuted uses their own marketing to attract the right clients -Getting your team to post on LinkedIn without forcing it -Why distribution is non-negotiable, especially for B2B content in 2025If you care about building long-term demand with content instead of chasing MQLs this one is for you. --Timecodes:0:00 Intro1:39 #1 Lesson from Demand gen agency experience3:08 Max’s strategy for helping companies understand what marketing they need4:13 How do you show results from content marketing?6:25 Tips on content distribution in B2B10:53 Favorite piece of content you’ve created?12:24 Why don’t executives understand marketing?15:30 Favorite part of Drive? 16:55 Outro#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

Join Ademola Adelakun, founder of A2 Media and a B2B video guru, as he shares insights on what makes B2B videos fail. He discusses the importance of centering the viewer, leading to more engaging content. Ademola introduces his unique 'content spine' approach to streamline video creation for sales effectiveness. He also shares tips for handling client feedback, recognizing red flags, and his preferred editing tools. Plus, discover examples of great B2B content that resonate with audiences!

Tas Bober, a bold voice in LinkedIn content and co-host of Notorious B2B, dives deep into the drawbacks of safety on the platform. She shares how her unfiltered approach has built her personal brand. Tas discusses her new show, The Marketer's Exit, aimed at helping marketers transition to independent roles. She believes personality should triumph over polish in B2B content, emphasizing the importance of human connection in an AI-driven world. The conversation also touches on the growing trend of fractional marketing roles.

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan. After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.In the episode, you’ll also hear:- How the B2B industry’s changing- How Drive became one of the most talked about B2B events- Why showing up in person might be your biggest advantage- What live streaming could mean for B2B- Dan’s best advice for B2B marketersTimestamps:0:00 - Intro1:55 - 2 years of Exit Five & Drive4:15 - Creating the breakout groups for year 26:56 - Trending topics in B2B marketing7:04 - Exit Five is leaning into AI in marketing7:54 - Exit Five is expanding into more events9:09 - Dan picks his EventShark hat + receives a gift11:08 - How does live streaming work?12:17 - Will live streaming enter the B2B space?13:41 - More live streaming history with Ding16:32 - 1 tip for B2B marketers#b2bmarketing #marketing #podcast

Devin Reed, a 2x Head of Content at billion-dollar startups like Gong, shares his insights on bold B2B content strategies. He argues that YouTube is an untapped goldmine for B2B marketers and emphasizes the importance of captivating visuals and in-person recordings to grab attention. Devin reflects on his wild experiences, including turning a scam into viral content and pursuing unconventional storytelling. He stresses authenticity, urges embracing risk, and advocates for sharing genuine narratives to capture today’s business audience.

With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but building genuine community that turns attendees into loyal advocates?We're joined by Scott Ingram (founder of Sales Success Media, host of the Sales Success Stories podcast, and author of the book "Making Rain with Events") who breaks down:- Why events are more crucial now than ever before- How to capture testimonials, speaker content & street interviews- Creative event activations that actually drive ROI- Building community and culture through events- Pre-event, during-event & post-event content strategies- How to avoid the dreaded "pitch slap" at trade shows- Guerrilla marketing tactics for events on any budgetScott has hosted almost 200 episodes interviewing top 1% B2B sellers and runs the Sales Success Summit in Austin. His insights on turning events into revenue engines while building authentic community are game-changing for any B2B marketer or salesperson looking to stand out in 2025.Timecodes:0:00 Intro2:28 Why events should be your most important B2B revenue driver3:18 Third-party testimonials and customer superpowers at events4:00 EventShark's approach to capturing testimonials vs website videos5:07 Different types of events - conferences, road shows, customer events5:47 B2B event budget statistics6:05 Post-pandemic event recovery and current opportunities8:13 ROI differences between event types9:00 Scott's new "pitch party" sponsorship model11:30 Creative event activations and experiences over traditional booths13:37 The "pitch slap" problem and focusing on qualification first15:15 Pre-event, during-event, and post-event content strategy16:22 Top event content formats17:22 Speaker content strategy and maximizing speaker value20:06 Using content creation as prospect engagement tool21:25 Creative booth experiences22:47 During-event content challenges and FOMO opportunities24:05 Guerrilla marketing tactics without booths or sponsorships28:00 Building community culture through events29:21 Managing cliquey dynamics and welcoming new attendees34:09 The superpower theme - finding what makes you unique in sales40:00 AI's impact on events 42:24 Personal branding and reputation in the AI era43:12 The importance of taste vs execution ability44:29 Trust over likability in business relationships45:31 Outro#b2bmarketing #marketing #podcast

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:- Why smart B2B teams use ABM in 2025- How content helps (original research, video, events)- Where AI fits - Dark social & community- How to choose the right accounts- What we’d do with $10K to break into a dream account- Common mistakes to avoid with ABMIf you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!Timecodes:(0:00) - - Intro(2:36) - - The importance of ABM in B2B(3:50) - - Importance of community in Go-to-market(5:36) - - Biggest mistake people make in ABM(7:48) - - How does content play a role in ABM?(9:52) - - Common misunderstanding about thought leadership’s role in ABM(10:28) - - How is AI playing a role in ABM?(12:12) - - You have $10k to break into a target account, what would you do?(13:15) - - New EventShark hats are live now!(14:08) - - You have $10k to break into a target account, what would you do? (16:36) - - What’s a legacy B2B playbook that’s no longer good?(18:42) - - How should EventShark create a target account list?(19:52) - - PLG motions in ABM(22:02) - - Hot take on brand in ABM motions(23:42) - - Countdown Quiz(27:18) - - Outro#b2bmarketing #marketing #podcast

Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Zheng (aka the The Sales Rapper) break down their full content capture blueprint from pre-event strategy to post-event distribution. They unpack the most overlooked opportunities at conferences, user events, and happy hours like capturing customer testimonials, thought leadership videos, and running street interviews. If you want to turn your next event into a content machine, this episode gives you the playbook.Timecodes:0:00 Intro1:20 Why do podcasts fail?4:15 Being intentional with B2B events6:01 The declining ROI of traditional B2B events7:23 The Sales Rapper was early B2B event content8:59 The biggest missed opportunity at B2B events9:37 Capturing customer testimonials at conferences10:57 Types of content capture at events11:24 Using content as an experiential event activation13:05 Different types of B2B events13:34 Content strategy at massive B2B conferences16:45 Content strategy at owned or co-owned B2B small events18:01 Content strategy at user conferences20:33 Testimonials at user conferences22:20 Happy hour or side events at large B2B conferences24:21 Different content formats at events26:59 Short form content at B2B events30:13 Tragedy of the commons - street interviews34:27 Recap videos of B2B events36:17 Long form content at B2B events40:14 Documentary / BTS style content at B2B events44:54 What not to do at B2B events46:59 10x ROI street interviews47:51 Pre-planning your event content capture56:02 On camera talent59:21 Production roles1:03:18 Post event process1:05:18 Outro#marketing #eventmarketing #b2bmarketing

Aaron Morrissey, a LinkedIn creator with over 30 brand deals, shares his expert insights on crafting unforgettable B2B video content. The discussion covers why most B2B content fails to stick in people's minds and the necessity of strategic scripting. Morrissey highlights the recent shifts in LinkedIn's algorithm and how these changes impact creativity and audience engagement. He emphasizes the balance between reach and recall, revealing tools that can help marketers create memorable content while navigating the evolving landscape of professional networking.

AI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to level up your content, marketing, and creativity.Featuring Mason Culp, fresh out of UT’s film program and already deep in the AI trenches at EventShark, this episode covers:— The tools we actually use to make viral content— How AI saved us $$$ on video production— Real examples from brand campaigns and music videos— The biggest mistakes people make with AI— Predictions for where AI video is going nextWhether you’re a creative, a marketer, or just someone trying to keep up, this is your AI video crash course.Timecodes:0:00 Intro4:29 Brief AI History lesson7:49 Episode Agenda8:34 If you’re not using AI, you’re at a disadvantage10:15 The best AI video tools right now12:34 The best AI audio tool right now13:56 If it’s on the internet, it’s being used to train AI15:53 The best AI voice tool right now16:04 Client use case for AI voice 18:20 The best AI tools for scripting/storyboarding20:08 AI still images are a building block for AI video22:38 AI will be like the new autotune26:27 How the ‘Life of a Shark’ music video was created29:39 1st step for using AI video tools31:11 How will AI impact marketing/B2B32:23 Predictions for next few years of AI36:53 More creator x AI avatar collabs38:02 What has been your favorite AI use case? 40:02 AI and The great Hanoi rat massacre of 190242:16 Outro#ai #aivideo #marketing #podcast