EventShark Podcast LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19
Oct 23, 2025
Tas Bober, a bold voice in LinkedIn content and co-host of Notorious B2B, dives deep into the drawbacks of safety on the platform. She shares how her unfiltered approach has built her personal brand. Tas discusses her new show, The Marketer's Exit, aimed at helping marketers transition to independent roles. She believes personality should triumph over polish in B2B content, emphasizing the importance of human connection in an AI-driven world. The conversation also touches on the growing trend of fractional marketing roles.
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LinkedIn's Safety Dilutes Personality
- LinkedIn and B2B content trends toward extreme safety because companies try to appeal to everyone.
- Tas argues that being safe dilutes personality and makes content boring and forgettable.
Building A Brand By Getting Unhinged
- Tas built her LinkedIn voice by deliberately being unfiltered and trolling in comments to stand out.
- She traded broad appeal for a polarizing persona that attracts the right clients and repels others.
A Troll Comment That Boosted Engagement
- Tas describes poking fun at a creator who moved his usual video location from outdoors to inside to signal authenticity playfully.
- That short troll comment drove engagement while still supporting the creator.