Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content. 

We cover: 
-Why many executives still treat marketing like “where are the leads??” 
-The foundations you need in place before you even worry about “content” 
-How Unmuted uses their own marketing to attract the right clients 
-Getting your team to post on LinkedIn without forcing it 
-Why distribution is non-negotiable, especially for B2B content in 2025

If you care about building long-term demand with content instead of chasing MQLs this one is for you. 

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Timecodes:
0:00 Intro
1:39 #1 Lesson from Demand gen agency experience
3:08 Max’s strategy for helping companies understand what marketing they need
4:13 How do you show results from content marketing?
6:25 Tips on content distribution in B2B
10:53 Favorite piece of content you’ve created?
12:24 Why don’t executives understand marketing?
15:30 Favorite part of Drive? 
16:55 Outro

#b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy