EventShark Podcast Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun
Nov 7, 2025
Join Ademola Adelakun, founder of A2 Media and a B2B video guru, as he shares insights on what makes B2B videos fail. He discusses the importance of centering the viewer, leading to more engaging content. Ademola introduces his unique 'content spine' approach to streamline video creation for sales effectiveness. He also shares tips for handling client feedback, recognizing red flags, and his preferred editing tools. Plus, discover examples of great B2B content that resonate with audiences!
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Episode notes
Make The Viewer The Hero
- Most B2B videos fail because they position the company as the hero instead of the viewer.
- Ademola says viewers tune out within 0.5 seconds when content feels like a pitch.
Hook, Agenda, Curiosity
- Plan videos with a clear hook, agenda, and curiosity gaps.
- Ademola says each point must give viewers a reason to stay for the next point.
Personify Features To Build Relatability
- Effective B2B content gives features personality to help prospects relate.
- Ademola praises Close for personifying features to connect with users emotionally.