

Ademola Adelakun
Founder of A2 Media in Toronto and a B2B video strategy and editing specialist who focuses on post-production, content spines, and making the viewer the hero.
Best podcasts with Ademola Adelakun
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Nov 7, 2025 • 22min
Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun
Join Ademola Adelakun, founder of A2 Media and a B2B video guru, as he shares insights on what makes B2B videos fail. He discusses the importance of centering the viewer, leading to more engaging content. Ademola introduces his unique 'content spine' approach to streamline video creation for sales effectiveness. He also shares tips for handling client feedback, recognizing red flags, and his preferred editing tools. Plus, discover examples of great B2B content that resonate with audiences!


