Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching.

In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy.

We talk about how teams should think about AI, why it’s better not to rely on social media platforms for growth, and why creating meaningful in-person relationships is more important than worrying about algorithms.

We also touch on:

• What RevOps means in simple terms
• Creating content for industries people usually call boring
• Why events still play a big role in building trust

If you want to grow your business without chasing every new tool and think more clearly about where AI fits in your business, listen to the episode.

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Timestamps:

0:00 Intro

2:26 Polaris’ AI Road Show

3:27 What is RevOps?

3:39 How is AI changing RevOps?

3:56 How does RevOps play a role in GTM?

4:03 How are you thinking about content in RevOps?

4:20 What’s the biggest fad in AI?

6:06 What are some changes AI can bring to RevOps right away?

7:07 How Cliff is adding value with his content

9:11 Why are events so important in B2B?

11:37 LinkedIn strategy for 2026, and how Cliff’s owning his audience 

13:15 Cliff’s wood working passion

15:14 Cliff has appeared in a lot of content over the years

18:04 How to make your content better

18:41 What’s wrong with GTM engineering?

20:04 How is AI changing the GTM landscape?

22:20 Buzzword blitz

24:00 Outro

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