EventShark Podcast Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17
Sep 25, 2025
Devin Reed, a 2x Head of Content at billion-dollar startups like Gong, shares his insights on bold B2B content strategies. He argues that YouTube is an untapped goldmine for B2B marketers and emphasizes the importance of captivating visuals and in-person recordings to grab attention. Devin reflects on his wild experiences, including turning a scam into viral content and pursuing unconventional storytelling. He stresses authenticity, urges embracing risk, and advocates for sharing genuine narratives to capture today’s business audience.
AI Snips
Chapters
Transcript
Episode notes
Use In-Person Backdrops To Stop The Scroll
- Do record in-person podcasts with distinctive backdrops to stop the scroll.
- Use bold thumbnails and high-quality audio to differentiate from Zoom-style shows.
Scammed By A Rapper Became Viral Content
- Devin booked Bay Area rapper LaRussell, paid deposit, and the rapper never showed.
- He turned the scam into a viral content moment and doubled down on bigger creative bets.
Tell Serial Stories With Real Stakes
- Treat content as a serialized story with conflict and stakes, like WWE storytelling.
- Audiences follow ongoing tension and real-time reactions more than polished one-offs.