
saas.unbound
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Latest episodes

Dec 5, 2024 • 38min
Scaling SaaS businesses: tips from a serial GM with Zoltan Bettenbuk @saas.group
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26, Anna Nadeina talks with Zoli, founder of SendStreak and Fishbowl, and the CTO of Timebutler, a tracking tool beloved by hundreds of companies and the most recent acquisition of saas.group. ----------Episode's Chapters-------------- 00:00 - Introduction to saas.group and Zoli's Journey 10:44 - Transitioning Roles and Responsibilities at saas.group 19:59 - The Role of AI in saas.group's Development 25:15 - Entrepreneurial Spirit and Personal Projects 32:58 - Growth Strategies and Team Dynamics Zoltan - https://www.linkedin.com/in/zoltanbettenbuk/ Timebutler - https://timebutler.de/ Scraper API - https://www.scraperapi.com/ SendStreak - https://www.sendstreak.com/ Fishbole - https://www.fishbole.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Dec 2, 2024 • 38min
From raising funds to bootstrapping SaaS business with Osman Koc @UserGuiding
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25, Anna Nadeina talks with Osman, Co-Founder & CEO at UserGuiding, a no-code product adoption tool. ----------Episode's Chapters-------------- 00:00 - Introduction to UserGuiding and Osman Koc 8:15 - Common Traps for First-Time Founders 13:35 - Raising Funds and Managing Cash Flow 17:21 - The Importance of Community in Entrepreneurship 24:38 - Improving User Onboarding 28:34 - Final Thoughts and Hacks for Founders Osman - https://www.linkedin.com/in/koc/ UserGuiding - https://userguiding.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 28, 2024 • 50min
Top SaaS SEO insights founders should know in 2025 with Mark Williams-Cook @AlsoAsked
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert. ----------Episode's Chapters-------------- 00:00 - Mark's Journey in SEO and Agency Experience 03:08 - The Inspiration Behind AlsoAsked 06:32 - Transitioning from Free Tool to Paid SaaS 10:41 - Managing Multiple Ventures and Prioritization 17:43 - Use Cases for AlsoAsked in SaaS and Beyond 25:01 - SEO Insights and Challenges for Founders 27:12 - Understanding SEO Challenges and Strategies 31:04 - The Evolution of SEO: From Traditional to Semantic 32:38 - The Role of Structured Data and AI in SEO 36:58 - Preparing for AI-Driven Content Optimization 41:25 - Insights on Tools and Techniques for SEO Success 44:20 - Reflections on Wins, Failures, and Learning in Business 47:31 - Consistency and Generosity: Keys to Long-Term Success Mark - https://www.linkedin.com/in/markseo/ AlsoAsked - https://alsoasked.com/ Candour - https://withcandour.co.uk/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 25, 2024 • 38min
The most valuable strategy for SaaS success with Rory Sadler @trumpet
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms. ----------Episode's Chapters-------------- 00:00 - Introduction to Rory Sadler and trumpet 05:01 - Identifying the Problem trumpet Solves 12:23 - Leveraging Communities for Growth 18:17 - Adding Services to the Product 24:25 - Balancing Customer Feedback and Product Development 31:33 - Fostering a Growth Mindset in Team Members 37:55 - Biggest Wins and Learning Moments Rory - https://www.linkedin.com/in/rory-sadler-trumpet/ trumpet - https://www.sendtrumpet.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 21, 2024 • 36min
40 investors, 1 exit. How to navigate a SaaS acquisition with Yassine Chabli @Beekast
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.----------Episode's Chapters-------------- 00:00 - Introduction to SaaS Inbound Podcast and Guest Background01:47 - Yassine's Journey: From Coding to Founding Bcast03:56 - The Importance of Pivoting in Business05:48 - Identifying the Ideal Customer Profile (ICP)08:48 - Transitioning from Outbound to Inbound Marketing11:00 - Leveraging Events and Content Marketing for Growth14:09 - The Decision to Raise Funding and Its Implications18:09 - Navigating the Acquisition Process23:13 - Cultural Fit and Integration Post-Acquisition25:54 - Yassine's Next Venture: Billabex28:59 - Lessons Learned: Wins and Failures in Entrepreneurship29:58 - Hiring Hacks for Sales RepsYassine - https://www.linkedin.com/in/yassinechabli/Beekast - https://www.beekast.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 18, 2024 • 38min
Growth secrets of scaling a SaaS to $30M+ ARR with Augustin Prot @Weglot
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages. ----------Episode's Chapters-------------- 00:00 - Introduction to Weglot and Augustin's Background 05:18 - The Journey of Building Weglot 11:40 - Company Culture and Employee Retention 18:27 - How Weglot Works: The Translation Process 29:15 - Customer Acquisition Strategies 32:42 - Reflections on Wins and Failures 35:47 - Growth Hacks and Market Strategies Augistin - https://www.linkedin.com/in/augustin-prt/ Weglot - https://www.weglot.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 14, 2024 • 44min
Launching a SaaS in 45 days with no budget with Toni Dos Santos @Buska
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs. ----------Episode's Chapters-------------- 00:00 - Toni's Journey from Music to Tech 05:01 - Understanding Buska: The Tool for Lead Generation 11:45 - Targeting SMBs: The Market Strategy 12:37 - Leveraging Free Trials and Tools for Launch 14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter 23:53 - Transitioning from Employee to Entrepreneur 26:30 - Overcoming Imposter Syndrome in Entrepreneurship 30:38 - Navigating the Noise of Social Media 34:54 - Current Status and Future Plans for Buska 36:46 - Reflections on Wins and Failures 39:03 - Practical Hacks for Customer Acquisition Toni - https://www.linkedin.com/in/dossantostoni/ Buska - https://www.buska.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 11, 2024 • 46min
Becoming a market leader in contract management SaaS category with Sebastian Wengryn @ContractHero
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #19, Anna Nadeina talks with Sebastian, Co-Founder & CEO at ContractHero, the all-in-one software for your contract management.----------Episode's Chapters--------------00:00 - Introduction to Contract Hero and Sebastian's Background06:41 - Identifying the Problem: Contract Management Challenges11:04 - Lessons from First-Time Founders16:47 - Sales Experience and Its Impact on Company Growth21:49 - Transitioning from Product-Led to Sales-Led Approaches25:53 - Understanding Jobs to Be Done in Contract Management30:58 - Feature Parity in SaaS35:24 - The Importance of Contract Management40:48 - Wins and Failures in Business49:14 - The Principle of OptionalitySebastian - https://www.linkedin.com/in/sebastian-wengryn/ContractHero - https://www.contracthero.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Nov 7, 2024 • 40min
Building customer-focused SaaS with Robert Strobl @Digital Samba
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18, Anna Nadeina talks with Robert, founder of Digital Samba, The safest way to embed video conferencing. ----------Episode's Chapters-------------- 00:00 - Introduction to Digital Samba and Robert's Journey 03:14 - The Evolution of Video Conferencing 06:03 - Navigating Challenges and Market Competition 08:55 - The Importance of Company Culture and Team Dynamics 11:45 - Product Development and Customer Engagement 14:51 - Financial Management and Sustainability 17:56 - Marketing Strategies in a Niche Market 21:06 - Security and Compliance in Tech 24:05 - Reflections on Success and Failure 27:03 - Work-Life Balance and Remote Team Management 29:51 - Final Thoughts on Happiness and Mindfulness Robert - https://www.linkedin.com/in/robertstrobl/ Digital Samba - https://www.digitalsamba.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Nov 4, 2024 • 47min
Reimagining SaaS customer support with AI with Baptiste Jamin @Crisp IM
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #17, Anna Nadeina talks with Baptiste, co-founder of Crisp, a business messaging platform for startups & SMBs. ----------Episode's Chapters-------------- 00:00 - Introduction to Crisp and Its Impact 03:53 - The Role of AI in Customer Support 09:53 - Innovative AI Features in Crisp 14:04 - Customer Feedback and Product Development 24:03 - Evaluating Customer Feedback for Product Improvement 29:39 - Understanding Customer Feedback for Product Development 34:24 - The Role of AI in Pricing Strategy 37:29 - Building a Unique Company Culture 40:55 - The Importance of Continuous Learning 47:59 - Reflecting on Wins and Failures 51:41- Innovative Hacks for Customer Engagement Baptiste - https://www.linkedin.com/in/baptistejamin/ Crisp - https://crisp.chat/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796