saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43, Daniel Thulfaut, Head of Product at saas.group talks with Michał Suski, Head of Innovation & Co-founder at Surfer.--------------Episode's Chapters---------------- 00:00 - Michał's Journey into Product and Innovation 04:40 - Transitioning from Agency to Product 09:40 - Understanding Surfer's Product Offering 15:04 - The Role of Head of Innovation 20:00 - Implementing Features and Improvements 24:35 - Balancing Intuition and Analysis in Development 28:50 - Innovating Beyond the Fastest Horse 33:59 - Balancing Metrics and Customer Value 36:23 - The Importance of Creative Freedom 39:02 - Hiring for Innovation 46:25 - Trusting Your Intuition Michal - https://www.linkedin.com/in/michal-suski/ Daniel - https://www.linkedin.com/in/daniel-thulfaut/ Surfer - https://surferseo.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering the best SEO tips for B2B SaaS. Sam is the Host of Breaking B2B podcast (Top 2.5% B2B Marketing Podcast) and the Founder at Breaking B2B, B2B SEO & web design for revenue, not vanity. Ane is the SEO lead at saas.group, bringing the latest trends in SEO and making sure saas.group is prepared for anything Google has coming its way! ----------Episode's Chapters-------------- 00:00 - Introduction to SaaS and SEO Strategies 10:00 - When SEO Works and When It Doesn't 19:56 - Quick Wins in SEO for SaaS Companies 30:01 - Common Mistakes in SEO Implementation 39:42 - Effective Link Building Techniques 43:46 - Navigating AI in SEO 50:30 - The Role of AI in SEO Automation 59:15 - Breaking into SEO: Skills and Resources Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #41, Anna Nadeina talks with Emil, founder of Jitsi, a set of open-source projects allowing you to create video conferencing solutions that are secure and scalable, it’s also a bunch of APIs and SDKs to power your existing solutions, and it’s a community. --------------Episode's Chapters---------------- 00:00 - Introduction to Jitsi and Emil's Background 04:55 - The Journey of Building Jitsi 10:06 - Transitioning from Academia to Entrepreneurship 15:08 - The Open Source Model and Its Advantages 20:11 - Navigating Metrics and Accountability in Business 30:01 - Experiences with Acquisitions and Cultural Shifts 47:38 - The Role of Empathy in Legal Negotiations 54:11 - Navigating Open Source Acquisitions 01:03:51 - Finding Fulfillment in Work and Relationships 01:12:49 - Learning from Mistakes and Embracing Change 01:19:35 - Leveraging Team Dynamics for Success Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40, Anna Nadeina talks with Patrick, founder of Frontly, an AI-powered, no-code app builder and Curator, the simplest way to build human confirmation steps into your AI workflows. --------------Episode's Chapters---------------- 00:00 - Patrick's Entrepreneurial Journey 05:59 - Building Frontly: The Early Days 09:02 - Navigating Lifetime Deals and Revenue Models 11:55 - The Role of a Co-Founder in Startups 14:50 - AI's Impact on No-Code Development 24:08 - Leveraging AI in Workflow and Development 27:13 - Curator: A Solution to AI's Unpredictability 31:35 - Human Approval Layers in AI Workflows 34:09 - Pricing Strategies for AI Tools 39:23 - Sales Strategies and Targeting Customers 43:26 - Reflections on Wins and Failures 47:16 - The Founder’s Mindset and Journey Patrick - https://www.linkedin.com/in/patrickjkelly5/ Frontly - https://frontly.ai/ Curator - https://curatorapp.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands. --------------Episode's Chapters---------------- 00:00 - Introduction to Castos and Craig's Journey 05:02 - Marketing Strategies and Daily Routines 10:29 - The Power of Podcasting and Content Creation 14:10 - SEO and AI in Content Marketing 20:09 - Monetization Strategies for Podcasters 23:31 - Partnerships and Integrations in Podcasting 25:02 - Building Partnerships for Growth 29:46 - The Value of Funding and Mentorship 35:00 - Sustainable Growth Strategies 39:07 - Navigating Challenges and Team Dynamics 42:47 - Community and Mentorship in Entrepreneurship 45:01 - Practical Hacks for Founders Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/ Castos - https://castos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38, Anna Nadeina talks with Fynn, Co-founder & CEO of Schematic, a solution that allows businesses to quickly integrate pricing and packaging into their application with a few lines of code. ----------Episode's Chapters-------------- 00:00 Introduction to SaaS and Pricing Strategies 07:21 The Inception of Schematic and Its Purpose 14:54 Target Audience and Sales Strategy 18:38 Pricing Strategies and Market Fit 26:54 Lessons from Previous Ventures and Future Outlook Fynn - https://www.linkedin.com/in/fynn-glover-b0410015/ Schematic - https://schematichq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37, Anna Nadeina talks with Michael, Founder of Spiffy Checkouts, an intelligent checkout page platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Spiffy 05:14 - Transitioning from Services to SaaS 10:01 - The Bootstrap Journey: Challenges and Strategies 15:04 - Ideation and Validating Business Ideas 21:06 - Preparing for Acquisition and Future Goals 24:06 - Understanding Spiffy: Use Cases and Value Propositions 27:00 - Narrowing Down: The Importance of Niching 30:23 - Finding Your Audience: Effective Customer Acquisition Strategies 33:50 - Lessons Learned: Mistakes and Growth in Building Spiffy 38:44 - Hacks for Success: Balancing Work and Creativity Michael - https://www.linkedin.com/in/michaelrhunter/ Spiffy Checkouts - https://spiffy.co/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode 36 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Diamond Innabi, Principal of the Software Equity Group, an investment bank and M&A advisory serving the software and technology sectors. -----------Episode's Chapters----------- 00:00 - Introduction to SaaS Acquisitions 03:05 - Evaluating SaaS Companies for Acquisition 05:55 - The Importance of First Pass Success Rate 08:01 - Emotional Aspects of Selling a Business 10:03 - Preparing for a Successful Sale 12:05 - Choosing the Right Buyer 14:01 - Cultural and Strategic Fit in Acquisitions 17:00 - Valuation vs. Fit: Making the Right Choice 17:57 - Insights on Bootstrapped SaaS Companies 20:57 - Stories from the Acquisition World 25:00 - Conclusion and Future Outlook Tim Schumacher - https://www.linkedin.com/in/timschumacher/ Diamond - https://www.linkedin.com/in/diamondinnabi/ SEG - https://softwareequity.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35, Anna Nadeina talks with Daniel and Thomas, famous founders of SaaSiest, the largest community-driven B2B SaaS event in the Nordics! ----------Episode's Chapters-------------- 00:00 - Introduction to SaaSiest 03:46 - Backgrounds and Personal Stories 08:50 - The Birth of SaaSiest Community 12:19 - Niche Focus and Community Dynamics 17:20 - Building a Thriving Community 20:12 - Monetization Strategies and Community Value 26:05 - The Importance of Events in Community Building 26:12 - The Challenge of Hosting Events 28:05 - Understanding Your Audience 30:29 - Designing Engaging Events 32:42 - Creating a Sense of Community 33:58 -Shifts in B2B SaaS Trends 37:44 - The Importance of Quality Content 39:46 - Building a Strong Community 44:06 - Finding Your Community 49:01 - The Power of Bootstrapping 53:52 -Effective Event Management Hacks Daniel - https://www.linkedin.com/in/daniel-nackovski/ Thomas - https://www.linkedin.com/in/thomassjoberg/ SaaSiest - https://saasiest.com/ SaaSiest London - https://saasiestlondon.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales. ----------Episode's Chapters-------------- 00:00 - Introduction to Claap 08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation 11:44 - Marketing Strategies: B2C vs B2B 17:16 - The Decision to Raise Funds: Insights and Experiences 25:16 - Integrating AI into Sales Processes 29:50 - Reflections on Wins and Failures Claap - https://www.claap.io/ Pierre - https://www.linkedin.com/in/pierretouzeau/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796