saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 5, Daniel Thulfaut talks with Ryan Singer, author of @Shape Up--------------Episode's Chapters----------------01:31 Explaining Shape Up vs. Scrum06:21 Implementing Shape Up in Teams11:36 Challenges and Misconceptions19:43 AI's Impact on Software Development26:41 Understanding Framework Costs and Expertise28:20 AI in the Shaping Phase29:57 Exploring Alternatives and Team Dynamics32:09 Balancing Discovery and Delivery35:58 Making Trade-offs and Prioritizing Work42:23 Shape Up Evolution and Unique ContextsRyan - https://www.linkedin.com/in/feltpresence/Shape Up - https://basecamp.com/shapeupSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #8 of season 5, Anna Nadeina talks with Joe Walsh, GM @Prerender--------------Episode's Chapters----------------02:03 What is Prerender?04:07 Post-Acquisition Changes and Cost-Cutting05:39 Building a Strong Team and Culture15:18 The Future of Discoverability and AI31:08 Implementing Processes and Celebrating Mistakes33:17 Final Thoughts and Hacks for SuccessJoe - https://www.linkedin.com/in/joewalsh22/Prerender - https://prerender.io/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #7 of season 5, Anna Nadeina talks with Monica Zara, Head of Conference @HowToWebConf--------------Episode's Chapters----------------01:00 Monica's Journey to How to Web04:04 How to Web Conference: An Overview09:36 The State of SaaS in Romania13:05 Fundraising vs. Bootstrapping in Eastern Europe18:21 Challenges Faced by Founders22:09 Curating Conference Content32:33 Recap and Final Thoughts34:55 Biggest Wins and Failures40:08 Monica's Personal Hacks and Closing RemarksMonica- https://www.linkedin.com/in/monicazara/How to Web - https://www.linkedin.com/in/monicazara/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering some of the best email marketing frameworks today with Jane Portman, Сo-founder & CEO of Userlist, an email automation platform for SaaS companies. ----------Episode's Chapters-------------- 00:00 - Guest Introduction: Jane Portman 02:32 - Challenges in Building UserList 05:14 - Growth Strategy and SEO Focus 07:13 - Customer Success and Consultation Calls 16:25 - The Atomic Emails Framework 25:06 - Example of Effective Email Campaigns 27:23 - The Importance of Personalization in Emails 27:56 - Effective Personalization Strategies 31:44 - Data Tracking and Its Pitfalls 42:11 - Crafting Engaging Email Content 48:47 - The Role of Personal Branding in Email Marketing Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5 of season 5, Anna Nadeina talks with Thomas Tauchner, Founder and CEO of JENTIS. --------------Episode's Chapters---------------- 02:13 Founding Gentis: From Agency to Product 03:05 Challenges and Growth of Gentis04:19 Separation of Agency and Product 05:34 Transitioning from Agency to Product Workflow 07:21 Customer-Centric Approach and Market Adaptation 14:25 Innovators vs. Early Majority: Market Segmentation 17:55 AI Integration and Synthetic Users 22:54 Improving Ad Spend and Pricing Strategies 23:26 Challenges in Pricing for Different Customer Segments 24:22 Impact of AI on Sales and Marketing 25:11 Sponsored Segment: Rewardful Affiliate Program 26:06 Sales Process and Customer Engagement 30:39 Importance of Agencies in Sales Strategy 33:13 Implementing Processes for Scaling Up 38:18 Big Wins and Lessons Learned 40:38 Decision-Making Hacks for Teams Thomas- https://www.linkedin.com/in/thomas-tauchner/ JENTIS - https://www.jentis.com/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing 17:36 - AI Integration in Social Insider 22:30 - Customer Reviews and Feedback 32:07 - Transition from Startup to Scale-Up 37:08 - Biggest Wins and Failures Andrei - https://www.linkedin.com/in/andreiserbanoiu/ Socialinsider - https://www.socialinsider.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3 of season 5, Anna Nadeina talks with Juan, CEO of Boopos, a global investment bank for profitable software companies and marketplaces, providing M&A services, powered by a unique data infrastructure. --------------Episode's Chapters---------------- 00:00 - Juan's Journey in M&A and Founding Bupos 03:55 - The Importance of Having an Advisor in M&A 06:10 - Choosing the Right Advisor for Your Business 08:27 - Common Questions and Misunderstandings in M&A 10:45 -When is the Right Time to Sell Your Business? 16:34 -Market Trends and Predictions for 2025 24:29 -Rebranding and Moving Upmarket 27:13 -AI in M&A: Current Trends and Future Prospects 31:41 - Biggest Wins and Failures with Bupos 33:16 - Final Thoughts and Advice for Founders Juan - https://www.linkedin.com/in/jigarciab/ Boopos - https://www.boopos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #1 of season 5, Anna Nadeina talks with Alexis, founder and CEO of TheyGotAcquired, a media company that helps entrepreneurs sell their businesses. --------------Episode's Chapters---------------- 00:00 - Alexis' Journey into Acquisitions 03:15 - First Business Sale Experience 04:31 - Second Business Sale Experience 07:02 - Building They Got Acquired 11:43 - Understanding Acquisition Trends and Founder Insights 16:43 - Valuation Stories and Strategic Acquisitions 25:02 - Choosing the Right Buyer: Beyond the Highest Bidder 28:47 - Addressing the Gender Gap in Business Acquisitions 30:53 - Challenges and Strategies for Female Founders in SaaS 42:32 - Advice for SaaS Founders: Building a Sellable Business 43:29 - Biggest Wins and Challenges in Content Marketing 45:25 - Growing an Engaged Audience: Tips and Hacks Alexis - https://www.linkedin.com/in/alexisgrant/ TheyGotAcquired - https://theygotacquired.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796