saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37, Anna Nadeina talks with Michael, Founder of Spiffy Checkouts, an intelligent checkout page platform.

----------Episode's Chapters--------------

00:00 - Introduction to Spiffy

05:14 - Transitioning from Services to SaaS

10:01 - The Bootstrap Journey: Challenges and Strategies

15:04 - Ideation and Validating Business Ideas

21:06 - Preparing for Acquisition and Future Goals

24:06 - Understanding Spiffy: Use Cases and Value Propositions

27:00 - Narrowing Down: The Importance of Niching

30:23 - Finding Your Audience: Effective Customer Acquisition Strategies

33:50 - Lessons Learned: Mistakes and Growth in Building Spiffy

38:44 - Hacks for Success: Balancing Work and Creativity

Michael - https://www.linkedin.com/in/michaelrhunter/

Spiffy Checkouts - https://spiffy.co/

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