

saas.unbound
Anna Nadeina
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Episodes
Mentioned books

Aug 25, 2025 • 48min
Founder freedom over funding: scaling bootstrapped SaaS the smart way with Vitaly Motuz @ReviewsOnMyWebsite
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Aug 18, 2025 • 1h 1min
How to keep SaaS customers engaged in the age of AI with Dave Bui @AhaSlides
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #35 of season 5, Anna Nadeina talks with Dave, founder of AhaSlides, a platform to help you make interactive presentations.--------------Episode's Chapters----------------0:00 - Introduction1:03 - Dave’s Background & Founding Aha Slides2:36 - Building a Global Team & Leadership Philosophy9:16 - Team Culture & Routines14:36 - Hybrid Work & Office vs. Remote19:47 - Sales Motion & Growth Strategy24:39 - Product-Led Growth & Importance of Product25:14 - Going Global & Customer Diversity27:17 - AI in SaaS: Opportunities & Challenges46:44 - Biggest Wins & Lessons LearnedDave - https://www.linkedin.com/in/davebui/AhaSlides - https://ahaslides.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Aug 11, 2025 • 58min
How to improve visibility in AI search with Ane Wiese and Benjamin Thornton @saas.group
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.--------------Episode's Chapters----------------00:00 - Welcome & Why We’re Re-Recording01:00 - Meet Ane Wiese & Benjamin Thornton03:12 - What “Visibility in AI Search” Really Means06:28 - How AI Search Is Changing SEO10:17 - First Steps to Improve AI Visibility14:42 - Tracking Prompts Like Keywords18:55 - Finding Semantic Intent in AI Prompts22:18 - Variations & Use Cases for Prompt Tracking26:45 - Challenges with Measuring AI Prompt Data31:08 - Tools & Methods to Discover Prompt Trends35:42 - Comparing AI Search vs. Google Search Habits40:44 - The Importance of Knowing Your Audience44:51 - AI Hallucinations & Fact-Checking Tips48:03 - Quick Hacks to Boost AI Search Presence51:10 - Leveraging Publications & Citations for Visibility53:15 - Systematic SEO & Brand Mention Strategies55:00 - Final Thoughts & Key TakeawaysAne - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/Benjamin - https://www.linkedin.com/in/bthornton75/Keyword.com - https://keyword.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Aug 4, 2025 • 47min
10x startup thinking: how AI can supercharge your B2B SaaS with Daniel Sternlicht @Common Ninja
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Daniel, Co-Founder & CEO at Common Ninja, a no-code platform that enables users to easily add customizable widgets and apps to any website. --------------Episode's Chapters---------------- 00:00 - Early Beginnings and First Success 03:34 - Monetization Journey 08:18 - Scaling Up: From Side Project to Business 12:43 - AI's Impact on Business and Future Plans 20:32 - AI Integration 24:13 - AI Hackathons and Team Innovation 27:35 - AI Tools and Their Impact on Support 29:05 - AI in Product Development and Customer Insights 37:58 - Reflections on Company Culture and Team Dynamics 40:43 - Advice for Founders and Future Plans Daniel - https://www.linkedin.com/in/danielsternlicht/ Common Ninja - https://www.commoninja.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jul 28, 2025 • 46min
Warm leads & AI outreach: the future of B2B SaaS sales with Maximus Greenwald @warmly.ai
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Max, founder of Warmly, an AI-driven sales platform designed to help businesses identify and engage their most promising leads. --------------Episode's Chapters---------------- 00:00 - The Journey of Warmly: Pivots and Success 05:18 - Warmly's Unique Sales Solutions 07:51 - AI in Sales: The Future and Challenges 14:52 - Warm Calling and Multi-Channel Outreach 23:54 - Personalizing Sales Outreach 25:25 - AI in Customer Support and Sales 27:20 - Navigating the AI Landscape 29:24 - Building and Focusing on Core Features 33:14 - Transparency and Learning from Feedback Max - https://www.linkedin.com/in/max-greenwald/ Warmly, - https://www.warmly.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jul 21, 2025 • 51min
From prototype to product-market fit: the fast-track SaaS playbook with Jérôme Vobmann @Zola
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Jerome, founder of Zola, HR software platform designed for SMEs to manage employee reviews, training, skills development, and continuous feedback. --------------Episode's Chapters---------------- 00:00 - Meet Jerome: From Engineer to Entrepreneur 03:11 - The Birth of Zola HR 07:32 - From Free Tool to B2B Platform 08:45 - Bootstrapping Challenges and Successes 14:32 - Raising Funds and Future Plans 25:23 - Improving Processes and SEO 27:51 - Sales Process and Strategies 30:21 - Building an All-in-One Software 36:34 - Team Strategy and Culture 39:27 - Biggest Wins and Failures Jerome - https://www.linkedin.com/in/jerome-vobmann/ Zola - https://www.zola.fr/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jul 14, 2025 • 45min
AI-powered CX SaaS: the secrets of enterprise adoption with Pierce Buckley @babelforce
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Pierce, CEO & Co-founder of babelforce, a no-code platform for building and automating customer experience workflows, primarily focused on contact centers. --------------Episode's Chapters---------------- 00:00 - Meet the Guest: Pierce, CEO of babelforce 01:33 - The Evolution of AI and Contact Centers 06:21 - Challenges and Realities of AI Implementation 13:25 - The Value Proposition of babelforce 20:17 - Bootstrapping and Growth of babelforce 22:23 - Building the Platform: Early Days and Challenges 23:56 - Impact of AI and Technological Shifts 26:26 - Enterprise Sales and Marketing Strategies 30:26 - Event Management and Marketing Insights 33:32 - Zendesk Integration and Future Plans Pierce - https://www.linkedin.com/in/piercebuckley/ babelforce - https://www.babelforce.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jul 7, 2025 • 49min
How to make AI work for your SaaS and skyrocket your growth with Josh Haynam @Interact
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Josh, founder of Interact, a quiz builder specifically designed for lead generation. --------------Episode's Chapters---------------- 00:00 - Josh's Entrepreneurial Journey 04:06 - Impact of AI on Interact's Growth 06:27 - AI Integration in Interact's Product 14:38 - SEO and Content Strategy for AI 24:54 - Rebuilding Content for AI Search 25:41 - Anticipating User Questions 31:17 - Impact of AI on Traffic and Growth 33:14 - Future Plans for AI Integration 37:44 - Customer Interactions with AI 44:46 - Final Thoughts and Advice Josh - https://www.linkedin.com/in/jhaynam/ Interact - https://www.tryinteract.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 30, 2025 • 49min
Forget the AI Buzz: building value, not features with Mustafa Mussa @adtron.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads. --------------Episode's Chapters---------------- 00:00 - Founding bam! interactive marketing 05:15 - Transition to Product-Based Company 08:54 - Customer Profiles and Onboarding 16:59 - Sales Strategies and Market Expansion 24:18 - Expanding Market Reach 25:34 - Technical Challenges in Asia 26:52 - Global Expansion Strategy 28:48 - Integrating AI into Core Functionality 37:32 - Balancing Privacy and Analytics 40:50 - Biggest Wins and Learnings Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/ Adtron - https://www.adtron.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 23, 2025 • 46min
Reinventing the spreadsheet for the AI SaaS era with Torben Schulz @Rows
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #27 of season 5, Anna Nadeina talks with Torben Schulz, Founder & COO at Rows, the spreadsheet that thinks outside of the cell! --------------Episode's Chapters---------------- 00:00 - Journey from Harvard to Entrepreneurship 01:21 - The Rise and Challenges of Eat First 04:53 - Founding Rose: Revolutionizing Spreadsheets 07:12 - Innovations and Features of Rows 16:34 - Development Process and Team Dynamics 22:13 - Evaluating and Killing Features 23:14 - Building New Projects 25:04 - Team Dynamics and Qualities 28:15 - Growth Strategies and Surprises 31:47 - AI Integration and Future Plans Torben - https://www.linkedin.com/in/torben-schulz-0703b32/ Rows - https://rows.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796