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saas.unbound

Latest episodes

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Jul 7, 2025 • 49min

How to make AI work for your SaaS and skyrocket your growth with Josh Haynam @Interact

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Josh, founder of Interact, a quiz builder specifically designed for lead generation. --------------Episode's Chapters---------------- 00:00 - Josh's Entrepreneurial Journey 04:06 - Impact of AI on Interact's Growth 06:27 - AI Integration in Interact's Product 14:38 - SEO and Content Strategy for AI 24:54 - Rebuilding Content for AI Search 25:41 - Anticipating User Questions 31:17 - Impact of AI on Traffic and Growth 33:14 - Future Plans for AI Integration 37:44 - Customer Interactions with AI 44:46 - Final Thoughts and Advice Josh - https://www.linkedin.com/in/jhaynam/ Interact - https://www.tryinteract.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 30, 2025 • 49min

Forget the AI Buzz: building value, not features with Mustafa Mussa @adtron.io

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads. --------------Episode's Chapters---------------- 00:00 - Founding bam! interactive marketing 05:15 - Transition to Product-Based Company 08:54 - Customer Profiles and Onboarding 16:59 - Sales Strategies and Market Expansion 24:18 - Expanding Market Reach 25:34 - Technical Challenges in Asia 26:52 - Global Expansion Strategy 28:48 - Integrating AI into Core Functionality 37:32 - Balancing Privacy and Analytics 40:50 - Biggest Wins and Learnings Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/ Adtron - https://www.adtron.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 23, 2025 • 46min

Reinventing the spreadsheet for the AI SaaS era with Torben Schulz @Rows

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #27 of season 5, Anna Nadeina talks with Torben Schulz, Founder & COO at Rows, the spreadsheet that thinks outside of the cell! --------------Episode's Chapters---------------- 00:00 - Journey from Harvard to Entrepreneurship 01:21 - The Rise and Challenges of Eat First 04:53 - Founding Rose: Revolutionizing Spreadsheets 07:12 - Innovations and Features of Rows 16:34 - Development Process and Team Dynamics 22:13 - Evaluating and Killing Features 23:14 - Building New Projects 25:04 - Team Dynamics and Qualities 28:15 - Growth Strategies and Surprises 31:47 - AI Integration and Future Plans Torben - https://www.linkedin.com/in/torben-schulz-0703b32/ Rows - https://rows.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 16, 2025 • 56min

Inside the SaaS acquisition: how to sell your company successfully with Antoine Minoux @Fernand

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26 of season 5, Anna Nadeina talks with Antoine, founder and CEO of Fernand, a customer support platform designed specifically for SaaS companies. And a founder of ImprovMX, a closed-source, free email forwarding service that he recently sold. --------------Episode's Chapters---------------- 00:00 - ImprovMX Acquisition 04:28 - Finding the Right Buyer 08:07 - The Transition and Legal Hurdles 26:31 - Lessons Learned and Future Focus 29:56 -AI Components in Funnel 32:15 - Marketing Challenges and Strategies 34:51 - Future of SaaS with AI 43:26 - Biggest Wins and Failures Antoine - https://www.linkedin.com/in/antoineminoux/ Fernand - https://getfernand.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 9, 2025 • 44min

What makes AI SaaS products actually stick with Benedikt Böringer @Jamie

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25 of season 5, Anna Nadeina talks with Benedikt, co-founder of Jamie, an AI meeting assistant. --------------Episode's Chapters---------------- 00:00 - Benedict's Background and Early Ventures 03:06 - The Birth of Jamie: Idea and Validation 07:33 - Growth Strategies and Challenges 21:00 - The Challenge of Marketing a Versatile Product 22:07 - SEO Strategies and Ranking Tips 25:19 - Social Media and Brand Building 27:04 - Launching a Podcast: Purpose and Challenges 31:38 - AI Tools and Productivity Hacks 36:32 - Biggest Wins, Failures, and Final Thoughts Benedikt - https://www.linkedin.com/in/boeringer/ Jamie - https://www.meetjamie.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 2, 2025 • 50min

How to stand out when building an AI-powered SaaS with Trygve Karper @Databutton

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24 of season 5, Anna Nadeina talks with Trygve, co-founder of Databutton, an AI-powered no-code platform that allows users to build data and AI-driven web applications through conversation. --------------Episode's Chapters---------------- 00:00 - Founding Data Button 03:44 Explaining Data Button's Functionality 04:48 Customer Use Cases and Examples 06:36 Challenges and Learning Curve 17:06 AI Tools for Development 28:21 - Risk and Concerns with AI 30:01 - Competing in the AI Market 33:23 - Growth Strategies and Customer Acquisition 39:45 - Biggest Wins and FailuresTrygve - https://www.linkedin.com/in/trygve-karper/ Databutton - https://databutton.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 26, 2025 • 43min

Why buying a boring SaaS might be better than building one with Matthew Tse @ImprovMX

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23 of season 5, Anna Nadeina talks with Matthew, the CEO of ImprovMX, one of the fastest and best mail forwarding plugins and services. --------------Episode's Chapters---------------- 00:00 - Matthew's Background and Entrepreneurial Journey 04:15 - Failed Ventures and Lessons Learned 07:20 - Acquiring ImprovMX: The Process 11:19 - Due Diligence and Unexpected Challenges 20:49 - Advice for Founders: The Importance of Advisors 22:13 - Deal Structure and Fast Close Strategy 24:55 - Determining the Right Multiple for SaaS 28:01 - Transition Period and Customer Reactions 30:48 - Future Plans and Lessons Learned Matthew - https://www.linkedin.com/in/matthew-t-15565736/ ImprovMX - https://improvmx.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 22, 2025 • 1h 5min

UI, AI, and new SaaS models at 37signals with Jason Fried

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22 of season 5, Anna Nadeina talks with Jason, co-founder of 37signals and therefore hey.com, Basecamp, Once.com, and most recently, Fizzy. --------------Episode's Chapters---------------- 00:00 - Hey.com Calendar Development 04:12 - Building for Yourself vs. Customers 12:22 - Introducing Fizzy: The Bug Tracker 18:19 - Innovative Features and Future Plans for Fizzy 30:25 - Discussing the Campfire Experiment 31:29 - Challenges of the Once.com Business Model 37:14 - Hiring Process Insights 47:03 - Evaluating Developer Performance 54:03 - AI Tools and Personal Hacks Jason - https://www.linkedin.com/in/jason-fried/ Basecamp - https://basecamp.com/ Campfire - https://once.com/campfire Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 19, 2025 • 44min

Mastering SaaS growth without burning out as a solo founder with @Jason Zigelbaum @Zigpoll

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Jason, founder at Zigpoll, helping eCommerce brands get a deeper understanding of their customers by using micro-surveys. --------------Episode's Chapters---------------- 00:00 - Building and Marketing Zigpoll 11:01 - Challenges and Strategies in Customer Support 18:14 - Branding and Visual Identity 22:52 - The Importance of Brand Identity in B2B 25:27 - Finding and Managing Affiliates 29:41 - Balancing Solo Foundership and Personal Life 35:11 - Biggest Wins and Failures 40:00 - Productivity Hacks for Founders Jason - https://www.linkedin.com/in/jason-zigelbaum/ Zigpoll - https://www.zigpoll.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 15, 2025 • 55min

Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials. --------------Episode's Chapters---------------- 00:00 - Johannes' Entrepreneurial Journey 03:05 - Transition to SaaS and Overcoming Challenges 08:19 - The Origin of TrustMary 12:06 - Customer-Led Growth and Team Dynamics 26:19 - Going Global: Strategies and Challenges 26:52 - Freemium Model: Iterations and Learnings 30:08 - SEO and Marketing Synergy 32:30 - Leveraging AI for Customer Insights 36:57 - Biggest Wins and Failures as a Founder Johannes - https://www.linkedin.com/in/karjula/ Trustmary - https://trustmary.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

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