saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.--------------Episode's Chapters----------------00:06 — Introduction and background02:14 — Initial contact and acquisition offer03:36 — How the deal started05:00 — Due diligence process06:33 — Lack of buyer due diligence07:52 — Data room and documentation requirements09:54 — Technical due diligence32:59 — Why the deal fell through41:37 — Current business status and future plans44:12 — Founder advice and lessons learnedJoran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nlSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38 of season 5, Anna Nadeina talks with Jordan Crawford, founder of Blueprint, modern GTM playbooks for early-stage startups.--------------Episode's Chapters----------------00:00 — Introduction & Welcome00:35 — Meet Jordan & Blueprint01:33 — The Power of Messaging at Scale04:14 — Types of Campaign Messages: PQS & PVP11:28 — Deep Dive: Rewardful’s Use Cases18:22 — Building the Ideal Customer Profile26:07 — Data Sources & Market Research32:06 — Affiliate Intelligence & Poachability41:21 — Scaling Campaigns & Value-First Outreach50:58 — Pre vs. Post Product-Market Fit Strategies56:52 — Closing Thoughts & Next StepsJordan - https://www.linkedin.com/in/jordancrawford/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.--------------Episode's Chapters----------------0:00 - Introduction and Guest Background1:11 - Early Days in SaaS and Entrepreneurship3:13 - Evolution of PLG and Enterprise Software6:13 - Joining Winning by Design9:11 - Writing the PLG Book for the Masses12:19 - Consulting and Value Add for Companies16:00 - New Perspectives on PLG and Freemium23:06 - AI's Impact on GTM and Human Touch31:16 - AI Search and the Future of Discovery36:03 - Evaluating Companies for AcquisitionDave - https://www.linkedin.com/in/boycedave/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #35 of season 5, Anna Nadeina talks with Dave, founder of AhaSlides, a platform to help you make interactive presentations.--------------Episode's Chapters----------------0:00 - Introduction1:03 - Dave’s Background & Founding Aha Slides2:36 - Building a Global Team & Leadership Philosophy9:16 - Team Culture & Routines14:36 - Hybrid Work & Office vs. Remote19:47 - Sales Motion & Growth Strategy24:39 - Product-Led Growth & Importance of Product25:14 - Going Global & Customer Diversity27:17 - AI in SaaS: Opportunities & Challenges46:44 - Biggest Wins & Lessons LearnedDave - https://www.linkedin.com/in/davebui/AhaSlides - https://ahaslides.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #34 of season 5, Anna Nadeina talks with Ane Visa, SEO lead at SaaS Group, and Benjamin Thornton, product marketing specialist at Keyword.com, about Answer Engine Optimization (AEO) - the emerging practice of optimizing for AI-powered search platforms like ChatGPT, Perplexity, and Google's AI Overviews to improve brand visibility in AI-generated answers.--------------Episode's Chapters----------------00:00 - Welcome & Why We’re Re-Recording01:00 - Meet Ane Wiese & Benjamin Thornton03:12 - What “Visibility in AI Search” Really Means06:28 - How AI Search Is Changing SEO10:17 - First Steps to Improve AI Visibility14:42 - Tracking Prompts Like Keywords18:55 - Finding Semantic Intent in AI Prompts22:18 - Variations & Use Cases for Prompt Tracking26:45 - Challenges with Measuring AI Prompt Data31:08 - Tools & Methods to Discover Prompt Trends35:42 - Comparing AI Search vs. Google Search Habits40:44 - The Importance of Knowing Your Audience44:51 - AI Hallucinations & Fact-Checking Tips48:03 - Quick Hacks to Boost AI Search Presence51:10 - Leveraging Publications & Citations for Visibility53:15 - Systematic SEO & Brand Mention Strategies55:00 - Final Thoughts & Key TakeawaysAne - https://www.linkedin.com/in/ane-wiese-seo-cro-saas-strategy/Benjamin - https://www.linkedin.com/in/bthornton75/Keyword.com - https://keyword.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Daniel, Co-Founder & CEO at Common Ninja, a no-code platform that enables users to easily add customizable widgets and apps to any website. --------------Episode's Chapters---------------- 00:00 - Early Beginnings and First Success 03:34 - Monetization Journey 08:18 - Scaling Up: From Side Project to Business 12:43 - AI's Impact on Business and Future Plans 20:32 - AI Integration 24:13 - AI Hackathons and Team Innovation 27:35 - AI Tools and Their Impact on Support 29:05 - AI in Product Development and Customer Insights 37:58 - Reflections on Company Culture and Team Dynamics 40:43 - Advice for Founders and Future Plans Daniel - https://www.linkedin.com/in/danielsternlicht/ Common Ninja - https://www.commoninja.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Max, founder of Warmly, an AI-driven sales platform designed to help businesses identify and engage their most promising leads. --------------Episode's Chapters---------------- 00:00 - The Journey of Warmly: Pivots and Success 05:18 - Warmly's Unique Sales Solutions 07:51 - AI in Sales: The Future and Challenges 14:52 - Warm Calling and Multi-Channel Outreach 23:54 - Personalizing Sales Outreach 25:25 - AI in Customer Support and Sales 27:20 - Navigating the AI Landscape 29:24 - Building and Focusing on Core Features 33:14 - Transparency and Learning from Feedback Max - https://www.linkedin.com/in/max-greenwald/ Warmly, - https://www.warmly.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Jerome, founder of Zola, HR software platform designed for SMEs to manage employee reviews, training, skills development, and continuous feedback. --------------Episode's Chapters---------------- 00:00 - Meet Jerome: From Engineer to Entrepreneur 03:11 - The Birth of Zola HR 07:32 - From Free Tool to B2B Platform 08:45 - Bootstrapping Challenges and Successes 14:32 - Raising Funds and Future Plans 25:23 - Improving Processes and SEO 27:51 - Sales Process and Strategies 30:21 - Building an All-in-One Software 36:34 - Team Strategy and Culture 39:27 - Biggest Wins and Failures Jerome - https://www.linkedin.com/in/jerome-vobmann/ Zola - https://www.zola.fr/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Pierce, CEO & Co-founder of babelforce, a no-code platform for building and automating customer experience workflows, primarily focused on contact centers. --------------Episode's Chapters---------------- 00:00 - Meet the Guest: Pierce, CEO of babelforce 01:33 - The Evolution of AI and Contact Centers 06:21 - Challenges and Realities of AI Implementation 13:25 - The Value Proposition of babelforce 20:17 - Bootstrapping and Growth of babelforce 22:23 - Building the Platform: Early Days and Challenges 23:56 - Impact of AI and Technological Shifts 26:26 - Enterprise Sales and Marketing Strategies 30:26 - Event Management and Marketing Insights 33:32 - Zendesk Integration and Future Plans Pierce - https://www.linkedin.com/in/piercebuckley/ babelforce - https://www.babelforce.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796