saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22 of season 5, Anna Nadeina talks with Jason, co-founder of 37signals and therefore hey.com, Basecamp, Once.com, and most recently, Fizzy. --------------Episode's Chapters---------------- 00:00 - Hey.com Calendar Development 04:12 - Building for Yourself vs. Customers 12:22 - Introducing Fizzy: The Bug Tracker 18:19 - Innovative Features and Future Plans for Fizzy 30:25 - Discussing the Campfire Experiment 31:29 - Challenges of the Once.com Business Model 37:14 - Hiring Process Insights 47:03 - Evaluating Developer Performance 54:03 - AI Tools and Personal Hacks Jason - https://www.linkedin.com/in/jason-fried/ Basecamp - https://basecamp.com/ Campfire - https://once.com/campfire Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Jason, founder at Zigpoll, helping eCommerce brands get a deeper understanding of their customers by using micro-surveys. --------------Episode's Chapters---------------- 00:00 - Building and Marketing Zigpoll 11:01 - Challenges and Strategies in Customer Support 18:14 - Branding and Visual Identity 22:52 - The Importance of Brand Identity in B2B 25:27 - Finding and Managing Affiliates 29:41 - Balancing Solo Foundership and Personal Life 35:11 - Biggest Wins and Failures 40:00 - Productivity Hacks for Founders Jason - https://www.linkedin.com/in/jason-zigelbaum/ Zigpoll - https://www.zigpoll.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials. --------------Episode's Chapters---------------- 00:00 - Johannes' Entrepreneurial Journey 03:05 - Transition to SaaS and Overcoming Challenges 08:19 - The Origin of TrustMary 12:06 - Customer-Led Growth and Team Dynamics 26:19 - Going Global: Strategies and Challenges 26:52 - Freemium Model: Iterations and Learnings 30:08 - SEO and Marketing Synergy 32:30 - Leveraging AI for Customer Insights 36:57 - Biggest Wins and Failures as a Founder Johannes - https://www.linkedin.com/in/karjula/ Trustmary - https://trustmary.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Denzil, Founder of smarty.ai, building AI-employees for SMBs. --------------Episode's Chapters---------------- 00:00 - Denzel's Background and Journey 03:39 - Challenges and Pivoting 09:08 - The Role of AI and Human Experts 12:34 - Scalability and Business Model 15:49 - AI Fatigue and Customer Experience 20:37 - Struggles with Pricing 23:48 - Defining AI and Automation 26:41 - Challenges for Female Founders 32:26 - Business Systems and Strategies 34:15 - Venture Capital Insights 38:02 -Biggest Wins and Failures 39:23 - Key Metrics for Success Denzil - https://www.linkedin.com/in/denzils/ Smarty - https://www.smarty.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18 of season 5, Anna Nadeina talks with Arnaud, founder of ScaleList, sales-enabling software that allows salespeople to easily create and organize email lists right from Sales Navigator. --------------Episode's Chapters---------------- 00:00 - Transition from Service to SaaS 05:17 -Life in Singapore 09:59 -ScaleList and Market Differentiation 16:21 - Bootstrapping and Funding 20:55 - Growth Strategies and YouTube Success 24:55 - Traffic Sources and Acquisition Channels 26:08 - Understanding Customer Search Behavior 28:59 - Enterprise Clients and Their Impact 34:27 - Biggest Wins and Failures 40:18 - Customer Feedback and Growth Hacks Arnaud - https://www.linkedin.com/in/arnaud-renoux-129aa949/ ScaleList - https://scalelist.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #17 of season 5, Anna Nadeina talks with Josh, founder of Referral Rock, that allows you to build automated customer referral and affiliate marketing programs. --------------Episode's Chapters---------------- 00:00 - Josh's Background and Early Career 03:33 - The Birth of Referral Rock 09:18 - SEO and Marketing Evolution 20:27 - Team Dynamics and Growth Strategies 31:04 - The Evolution of Remote Work 35:12 - Understanding Affiliate Marketing 37:06 - Customer Referral Programs 39:35 - Referral Rock's Journey and Insights 47:52 - AI and Future Trends 54:21 - Practical Hacks for Founders Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify. --------------Episode's Chapters---------------- 00:00 - The Importance of Branding in SaaS 04:20 - Brand vs. Features in B2B 11:34 - The Role of Authenticity in Marketing 18:18 - The Evolution and Importance of Brand 23:54 - Common Branding Mistakes Founders Make 24:46 - The Importance of Storytelling in Marketing 26:12 - Challenges for Women in Leadership 28:34 - The State of Female Founders in Tech 36:40 - Promoting Diversity in Tech Events 40:44 - Biggest Wins and Failures 43:01 - Final Thoughts and Key Takeaways Angeley - https://www.linkedin.com/in/angeleymullins/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Dorian, co-founder / CEO of Zeliq, an all-in-one AI-powered Sales Prospecting Solution. --------------Episode's Chapters---------------- 00:00 - From Influencer Marketing to AI Sales 03:53 - The Vision Behind Zeliq 10:06 - Building a Unicorn: Fundraising and Ambitions 14:23 - The Importance of Human Connections in Business 17:03 - Co-Founders and Team Dynamics 19:39 - Establishing Company Culture and Values 22:28 - Expanding to the US Market 25:55 - Influencer Marketing Strategy 32:09 - Leveraging AI in Sales 37:19 - Key Learnings and Future Goals 41:31 - Effective Growth Hacks Dorian - https://www.linkedin.com/in/dorian-ciavarella/ Zeliq - https://www.zeliq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution. --------------Episode's Chapters---------------- 00:00 - Anthony's Journey into Domain Management 04:04 - Bootstrapping DNSimple 08:05 - Transition from Consulting to Product 14:06 - Customer Support and Team Dynamics 20:31 - Scaling and Team Growth 28:42 - AI in Business: A Measured Approach 32:47 - Setting Annual Objectives and Key Results 37:13 - Long-Term Vision and Exit Strategy 41:55 - Biggest Wins and Failures 43:50 - Secret Hacks for Motivation and Growth Anthony - https://www.linkedin.com/in/aeden/ DNSimple - https://dnsimple.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome. --------------Episode's Chapters---------------- 01:45 Tom's Previous Venture: Pixel Me 02:52 Acquiring Mail Tracker 08:28 Transitioning Mail Tracker to a Paid Model 15:04 Pricing Strategy and Customer Communication 16:45 Handling Price Increases and Customer Feedback 22:09 Seasonal Considerations and Customer Demographics 23:17 Balancing Free and Paid Features 27:41 Growth Strategies and Content Creation 31:29 Introducing a Free Trial 35:20 Future Plans for Mail Tracker Tom - https://www.linkedin.com/in/tom-benattar/ Hunter - https://hunter.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796