
saas.unbound
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Latest episodes

Apr 24, 2025 • 47min
Bootstrapping SaaS: 15 years of organic growth with Anthony Eden @DNSimple
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution. --------------Episode's Chapters---------------- 00:00 - Anthony's Journey into Domain Management 04:04 - Bootstrapping DNSimple 08:05 - Transition from Consulting to Product 14:06 - Customer Support and Team Dynamics 20:31 - Scaling and Team Growth 28:42 - AI in Business: A Measured Approach 32:47 - Setting Annual Objectives and Key Results 37:13 - Long-Term Vision and Exit Strategy 41:55 - Biggest Wins and Failures 43:50 - Secret Hacks for Motivation and Growth Anthony - https://www.linkedin.com/in/aeden/ DNSimple - https://dnsimple.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Apr 21, 2025 • 47min
How to change SaaS pricing and keep your customers with Tom Benattar @MailTracker
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome. --------------Episode's Chapters---------------- 01:45 Tom's Previous Venture: Pixel Me 02:52 Acquiring Mail Tracker 08:28 Transitioning Mail Tracker to a Paid Model 15:04 Pricing Strategy and Customer Communication 16:45 Handling Price Increases and Customer Feedback 22:09 Seasonal Considerations and Customer Demographics 23:17 Balancing Free and Paid Features 27:41 Growth Strategies and Content Creation 31:29 Introducing a Free Trial 35:20 Future Plans for Mail Tracker Tom - https://www.linkedin.com/in/tom-benattar/ Hunter - https://hunter.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Apr 17, 2025 • 59min
From B2C to B2B SaaS: an AI-powered pivot with Christian Byza @learn.xyz
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 5, Anna Nadeina talks with Christian Byza, CEO & Co-Founder of Learn.xyz, mobile micro learning, powered by AI. --------------Episode's Chapters---------------- 00:42 The Role of AI in Learning 03:26 Christian's Background and Journey to Silicon Valley 10:12 Founding Learn DO XYZ: The Initial Idea 14:20 Pivoting from B2C to B2B 20:18 Marketing and Sales Strategies 26:15 The House of AI: A Unique Co-Working Space 29:35 Creative Event Planning 33:07 Challenges of Bootstrapping in San Francisco 36:19 Advantages of Building in San Francisco 40:22 Pivoting from B2C to B2B 48:09 Founder-Led Sales Strategies 50:13 Longevity and Personal Hacks Christian - https://www.linkedin.com/in/christianbyza/ Learn.xyz - https://www.learn.xyz/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Apr 14, 2025 • 41min
Breaking cloud complexity with a developer-first approach with Paddy Srinivasan @Digital Ocean
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #11 of season 5, Anna Nadeina talks with Paddy Srinivasan, CEO @Digital Ocean--------------Episode's Chapters----------------02:49 Digital Ocean's Mission and Scale04:49 Challenges and Opportunities in Cloud Computing06:22 Digital Ocean's Unique Value Proposition10:19 AI and Its Impact on Business14:46 Democratizing AI with Digital Ocean25:12 Innovation and Hackathons at Digital Ocean34:11 Reflections and Future Outlook37:59 Closing RemarksPaddy - https://www.linkedin.com/in/paddysrinivasan/Digital Ocean - https://www.digitalocean.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Apr 10, 2025 • 53min
Enterprise SaaS marketing beyond buzzwords and Boring2Boring with Julia Goelles @Parloa
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Apr 7, 2025 • 51min
The art of shipping SaaS products free from endless cycles with Ryan Singer @Shape Up
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 5, Daniel Thulfaut talks with Ryan Singer, author of @Shape Up--------------Episode's Chapters----------------01:31 Explaining Shape Up vs. Scrum06:21 Implementing Shape Up in Teams11:36 Challenges and Misconceptions19:43 AI's Impact on Software Development26:41 Understanding Framework Costs and Expertise28:20 AI in the Shaping Phase29:57 Exploring Alternatives and Team Dynamics32:09 Balancing Discovery and Delivery35:58 Making Trade-offs and Prioritizing Work42:23 Shape Up Evolution and Unique ContextsRyan - https://www.linkedin.com/in/feltpresence/Shape Up - https://basecamp.com/shapeupSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Apr 3, 2025 • 37min
Navigating AI's role in shaping the future of SEO with Joe Walsh @Prerender
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #8 of season 5, Anna Nadeina talks with Joe Walsh, GM @Prerender--------------Episode's Chapters----------------02:03 What is Prerender?04:07 Post-Acquisition Changes and Cost-Cutting05:39 Building a Strong Team and Culture15:18 The Future of Discoverability and AI31:08 Implementing Processes and Celebrating Mistakes33:17 Final Thoughts and Hacks for SuccessJoe - https://www.linkedin.com/in/joewalsh22/Prerender - https://prerender.io/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Mar 31, 2025 • 45min
The rising SaaS ecosystem in CEE with Monica Zara @How to Web
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #7 of season 5, Anna Nadeina talks with Monica Zara, Head of Conference @HowToWebConf--------------Episode's Chapters----------------01:00 Monica's Journey to How to Web04:04 How to Web Conference: An Overview09:36 The State of SaaS in Romania13:05 Fundraising vs. Bootstrapping in Eastern Europe18:21 Challenges Faced by Founders22:09 Curating Conference Content32:33 Recap and Final Thoughts34:55 Biggest Wins and Failures40:08 Monica's Personal Hacks and Closing RemarksMonica- https://www.linkedin.com/in/monicazara/How to Web - https://www.linkedin.com/in/monicazara/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Mar 27, 2025 • 53min
Email automation frameworks to make SaaS customers successful with Jane Portman @Userlist
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering some of the best email marketing frameworks today with Jane Portman, Сo-founder & CEO of Userlist, an email automation platform for SaaS companies. ----------Episode's Chapters-------------- 00:00 - Guest Introduction: Jane Portman 02:32 - Challenges in Building UserList 05:14 - Growth Strategy and SEO Focus 07:13 - Customer Success and Consultation Calls 16:25 - The Atomic Emails Framework 25:06 - Example of Effective Email Campaigns 27:23 - The Importance of Personalization in Emails 27:56 - Effective Personalization Strategies 31:44 - Data Tracking and Its Pitfalls 42:11 - Crafting Engaging Email Content 48:47 - The Role of Personal Branding in Email Marketing Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Mar 24, 2025 • 45min
Creating true AI value in a privacy-first analytics world with Thomas Tauchner @JENTIS
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5 of season 5, Anna Nadeina talks with Thomas Tauchner, Founder and CEO of JENTIS. --------------Episode's Chapters---------------- 02:13 Founding Gentis: From Agency to Product 03:05 Challenges and Growth of Gentis04:19 Separation of Agency and Product 05:34 Transitioning from Agency to Product Workflow 07:21 Customer-Centric Approach and Market Adaptation 14:25 Innovators vs. Early Majority: Market Segmentation 17:55 AI Integration and Synthetic Users 22:54 Improving Ad Spend and Pricing Strategies 23:26 Challenges in Pricing for Different Customer Segments 24:22 Impact of AI on Sales and Marketing 25:11 Sponsored Segment: Rewardful Affiliate Program 26:06 Sales Process and Customer Engagement 30:39 Importance of Agencies in Sales Strategy 33:13 Implementing Processes for Scaling Up 38:18 Big Wins and Lessons Learned 40:38 Decision-Making Hacks for Teams Thomas- https://www.linkedin.com/in/thomas-tauchner/ JENTIS - https://www.jentis.com/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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