
saas.unbound
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Latest episodes

Jul 7, 2025 • 49min
How to make AI work for your SaaS and skyrocket your growth with Josh Haynam @Interact
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29 of season 5, Anna Nadeina talks with Josh, founder of Interact, a quiz builder specifically designed for lead generation. --------------Episode's Chapters---------------- 00:00 - Josh's Entrepreneurial Journey 04:06 - Impact of AI on Interact's Growth 06:27 - AI Integration in Interact's Product 14:38 - SEO and Content Strategy for AI 24:54 - Rebuilding Content for AI Search 25:41 - Anticipating User Questions 31:17 - Impact of AI on Traffic and Growth 33:14 - Future Plans for AI Integration 37:44 - Customer Interactions with AI 44:46 - Final Thoughts and Advice Josh - https://www.linkedin.com/in/jhaynam/ Interact - https://www.tryinteract.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 30, 2025 • 49min
Forget the AI Buzz: building value, not features with Mustafa Mussa @adtron.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads. --------------Episode's Chapters---------------- 00:00 - Founding bam! interactive marketing 05:15 - Transition to Product-Based Company 08:54 - Customer Profiles and Onboarding 16:59 - Sales Strategies and Market Expansion 24:18 - Expanding Market Reach 25:34 - Technical Challenges in Asia 26:52 - Global Expansion Strategy 28:48 - Integrating AI into Core Functionality 37:32 - Balancing Privacy and Analytics 40:50 - Biggest Wins and Learnings Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/ Adtron - https://www.adtron.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 23, 2025 • 46min
Reinventing the spreadsheet for the AI SaaS era with Torben Schulz @Rows
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #27 of season 5, Anna Nadeina talks with Torben Schulz, Founder & COO at Rows, the spreadsheet that thinks outside of the cell! --------------Episode's Chapters---------------- 00:00 - Journey from Harvard to Entrepreneurship 01:21 - The Rise and Challenges of Eat First 04:53 - Founding Rose: Revolutionizing Spreadsheets 07:12 - Innovations and Features of Rows 16:34 - Development Process and Team Dynamics 22:13 - Evaluating and Killing Features 23:14 - Building New Projects 25:04 - Team Dynamics and Qualities 28:15 - Growth Strategies and Surprises 31:47 - AI Integration and Future Plans Torben - https://www.linkedin.com/in/torben-schulz-0703b32/ Rows - https://rows.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 16, 2025 • 56min
Inside the SaaS acquisition: how to sell your company successfully with Antoine Minoux @Fernand
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26 of season 5, Anna Nadeina talks with Antoine, founder and CEO of Fernand, a customer support platform designed specifically for SaaS companies. And a founder of ImprovMX, a closed-source, free email forwarding service that he recently sold. --------------Episode's Chapters---------------- 00:00 - ImprovMX Acquisition 04:28 - Finding the Right Buyer 08:07 - The Transition and Legal Hurdles 26:31 - Lessons Learned and Future Focus 29:56 -AI Components in Funnel 32:15 - Marketing Challenges and Strategies 34:51 - Future of SaaS with AI 43:26 - Biggest Wins and Failures Antoine - https://www.linkedin.com/in/antoineminoux/ Fernand - https://getfernand.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 9, 2025 • 44min
What makes AI SaaS products actually stick with Benedikt Böringer @Jamie
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25 of season 5, Anna Nadeina talks with Benedikt, co-founder of Jamie, an AI meeting assistant. --------------Episode's Chapters---------------- 00:00 - Benedict's Background and Early Ventures 03:06 - The Birth of Jamie: Idea and Validation 07:33 - Growth Strategies and Challenges 21:00 - The Challenge of Marketing a Versatile Product 22:07 - SEO Strategies and Ranking Tips 25:19 - Social Media and Brand Building 27:04 - Launching a Podcast: Purpose and Challenges 31:38 - AI Tools and Productivity Hacks 36:32 - Biggest Wins, Failures, and Final Thoughts Benedikt - https://www.linkedin.com/in/boeringer/ Jamie - https://www.meetjamie.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Jun 2, 2025 • 50min
How to stand out when building an AI-powered SaaS with Trygve Karper @Databutton
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24 of season 5, Anna Nadeina talks with Trygve, co-founder of Databutton, an AI-powered no-code platform that allows users to build data and AI-driven web applications through conversation. --------------Episode's Chapters---------------- 00:00 - Founding Data Button 03:44 Explaining Data Button's Functionality 04:48 Customer Use Cases and Examples 06:36 Challenges and Learning Curve 17:06 AI Tools for Development 28:21 - Risk and Concerns with AI 30:01 - Competing in the AI Market 33:23 - Growth Strategies and Customer Acquisition 39:45 - Biggest Wins and FailuresTrygve - https://www.linkedin.com/in/trygve-karper/ Databutton - https://databutton.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

May 26, 2025 • 43min
Why buying a boring SaaS might be better than building one with Matthew Tse @ImprovMX
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23 of season 5, Anna Nadeina talks with Matthew, the CEO of ImprovMX, one of the fastest and best mail forwarding plugins and services. --------------Episode's Chapters---------------- 00:00 - Matthew's Background and Entrepreneurial Journey 04:15 - Failed Ventures and Lessons Learned 07:20 - Acquiring ImprovMX: The Process 11:19 - Due Diligence and Unexpected Challenges 20:49 - Advice for Founders: The Importance of Advisors 22:13 - Deal Structure and Fast Close Strategy 24:55 - Determining the Right Multiple for SaaS 28:01 - Transition Period and Customer Reactions 30:48 - Future Plans and Lessons Learned Matthew - https://www.linkedin.com/in/matthew-t-15565736/ ImprovMX - https://improvmx.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

May 22, 2025 • 1h 5min
UI, AI, and new SaaS models at 37signals with Jason Fried
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22 of season 5, Anna Nadeina talks with Jason, co-founder of 37signals and therefore hey.com, Basecamp, Once.com, and most recently, Fizzy. --------------Episode's Chapters---------------- 00:00 - Hey.com Calendar Development 04:12 - Building for Yourself vs. Customers 12:22 - Introducing Fizzy: The Bug Tracker 18:19 - Innovative Features and Future Plans for Fizzy 30:25 - Discussing the Campfire Experiment 31:29 - Challenges of the Once.com Business Model 37:14 - Hiring Process Insights 47:03 - Evaluating Developer Performance 54:03 - AI Tools and Personal Hacks Jason - https://www.linkedin.com/in/jason-fried/ Basecamp - https://basecamp.com/ Campfire - https://once.com/campfire Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

May 19, 2025 • 44min
Mastering SaaS growth without burning out as a solo founder with @Jason Zigelbaum @Zigpoll
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Jason, founder at Zigpoll, helping eCommerce brands get a deeper understanding of their customers by using micro-surveys. --------------Episode's Chapters---------------- 00:00 - Building and Marketing Zigpoll 11:01 - Challenges and Strategies in Customer Support 18:14 - Branding and Visual Identity 22:52 - The Importance of Brand Identity in B2B 25:27 - Finding and Managing Affiliates 29:41 - Balancing Solo Foundership and Personal Life 35:11 - Biggest Wins and Failures 40:00 - Productivity Hacks for Founders Jason - https://www.linkedin.com/in/jason-zigelbaum/ Zigpoll - https://www.zigpoll.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

May 15, 2025 • 55min
Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials. --------------Episode's Chapters---------------- 00:00 - Johannes' Entrepreneurial Journey 03:05 - Transition to SaaS and Overcoming Challenges 08:19 - The Origin of TrustMary 12:06 - Customer-Led Growth and Team Dynamics 26:19 - Going Global: Strategies and Challenges 26:52 - Freemium Model: Iterations and Learnings 30:08 - SEO and Marketing Synergy 32:30 - Leveraging AI for Customer Insights 36:57 - Biggest Wins and Failures as a Founder Johannes - https://www.linkedin.com/in/karjula/ Trustmary - https://trustmary.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796