

saas.unbound
Anna Nadeina
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Episodes
Mentioned books

Oct 27, 2025 • 57min
From $80 to $3,000: enterprise SaaS pricing lessons with Alex Halkin @Competera
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #46 of season 5, Anna Nadeina talks with Alex, CEO and Founder of Competera, a pricing platform helping retailers increase their revenue. ----------- Episode's Chapters ----------- 00:00 - Meet Alex: From Medical Engineering to AI 02:33 - The Birth of Compra: Early Challenges and Innovations 07:47 - Navigating Enterprise Sales and AI Integration 10:13 - Overcoming API Roadblocks and Pivoting Strategies 15:18 - AI in Enterprise: Adoption and Challenges 30:02 - Discussing Pricing Strategies for Enterprise Customers 31:25 - Understanding Customer Acquisition Costs 32:51 - The Importance of Customer Feedback and Pricing Adjustments 37:26 - Challenges and Learnings in Enterprise Sales 39:40 - The Role of M&A Advisors and Strategic Partnerships 43:54 - Balancing Work and Life as a Founder Alex - https://www.linkedin.com/in/alexhalkin/ Competera - https://competera.ai/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Oct 20, 2025 • 33min
Redefining SaaS product design with AI with Adam Fard @UX Pilot
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #44 of season 5, Anna Nadeina talks with Adam, founder of UXpilot, Building New Era of Product Design.--------------Episode's Chapters----------------0:00—Introduction & Welcome1:08—Adam's Background in Product Design1:54—Origins of UX Pilot4:00—Early Development Challenges5:20—Current Features & Product Focus8:37—AI's Impact on Design Jobs12:01—Competition & Market Differentiation14:58—Marketing Strategy & Brand Awareness19:49—Team Structure & Growth23:16—Working with AI Technology26:50—Biggest Wins & Lessons LearnedAdam - https://www.linkedin.com/in/adamfard/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Oct 13, 2025 • 50min
How to sell your SaaS: from LOI to exit with Pavel Prokofiev and Juan Ignacio García Braschi
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43 of season 5, Anna Nadeina talks with Juan Ignacio, the founder of L40, M&A advisory for founders, and Pavel, Head of M&A from saas.group, covering both buyer and seller sides of the deal.--------------Episode's Chapters----------------0:00—Introductions & Backgrounds5:37—Journey to M&A and SaaS Group13:29—Common Founder Questions21:05—Valuation and Buyer Types32:49—Approaching Buyers & Offers43:59—Deal Structures & Exit Planning56:17—Preparation for Sale1:03:18—Red Flags & Buyer/Seller Fit1:14:09—Due Diligence Deep Dive1:29:56—AI, Valuations, and Market Trends1:41:57—Final Advice & How to ConnectJuan - https://www.linkedin.com/in/jigarciab/ Pavel - https://www.linkedin.com/in/pavelprokofiev/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Oct 6, 2025 • 55min
Scaling SaaS after a merger without losing momentum with Matt Colebourne @Qwist
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #42 of season 5, Anna Nadeina talks with Matt, CEO of Qwist, a full-stack Open Finance platform, connecting third-party providers with financial data and services.--------------Episode's Chapters----------------0:00—Introduction to Bound Podcast1:14—Background and Journey to Quest2:34—Initial Skepticism of Open Banking3:46—Merging Two Businesses: The Car Analogy4:36—Technical Complexity in Banking Integration5:48—Transforming the Business Model7:01—Simplifying Customer Solutions8:19—Moving Beyond Technical Excellence10:00—Managing Post-Merger Integration50:42—The Importance of Commercial TeamsMatt - https://www.linkedin.com/in/mattcolebourne/Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Sep 29, 2025 • 55min
Bootstrapping 5 SaaS products with LTDs and a content-first approach with Mike Hill @Curator.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #41 of season 5, Anna Nadeina talks with Mike Hill, bootstrapper and serial entrepreneur, co-founder of products like Curator.io, Frill.co, Juuno.co, Flook.co, and Anycamp.--------------Episode's Chapters----------------0:00—Introduction and background1:59—Building stuff and starting micro startups4:01—Limitations of managing multiple businesses5:27—Discussion on AI and its limitations7:04—The future of SaaS and bootstrapping8:33—Team composition and hiring approach10:26—Product strategy and market selection45:16—Biggest wins and failures51:37—Growth hacks and final adviceMike - https://www.linkedin.com/in/mymatemike/ Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Sep 22, 2025 • 46min
AI-first playbook: how to win in SaaS without a big team with Benjamin Spinola @SlidesGPT
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses. --------------Episode's Chapters---------------- 0:05 — Introduction and welcome 0:53 — Benjamin's background in engineering 2:37 — Competing with larger AI companies 4:12 — Marketing strategy and challenges 6:16 — Product positioning and customer segments 9:07 — Growth channels and Microsoft store 17:59 — Small team operations and AI automation 27:52 — Managing AI hallucinations 34:55 — Company wins and failures 40:43 — Final advice for founders Benjamin - https://www.linkedin.com/in/benjamin-spinola-691250a8/ SlidesGPT - https://slidesgpt.com Subscribe to our channel to be the first to see the interviews that we publish - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Sep 15, 2025 • 49min
What founders don’t hear about failed SaaS exits with Joran Hofman @Reditus
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35 of season 5, Anna Nadeina talks with Joran, founder of Reditus, affiliate management software tailored for SaaS businesses.--------------Episode's Chapters----------------00:06 — Introduction and background02:14 — Initial contact and acquisition offer03:36 — How the deal started05:00 — Due diligence process06:33 — Lack of buyer due diligence07:52 — Data room and documentation requirements09:54 — Technical due diligence32:59 — Why the deal fell through41:37 — Current business status and future plans44:12 — Founder advice and lessons learnedJoran - https://www.linkedin.com/in/b2b-saas-growth/?originalSubdomain=nlSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Sep 8, 2025 • 60min
How to ship an A+ Campaign in 1 hour using ChatGPT 5 with Jordan Crawford @Blueprint
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38 of season 5, Anna Nadeina talks with Jordan Crawford, founder of Blueprint, modern GTM playbooks for early-stage startups.--------------Episode's Chapters----------------00:00 — Introduction & Welcome00:35 — Meet Jordan & Blueprint01:33 — The Power of Messaging at Scale04:14 — Types of Campaign Messages: PQS & PVP11:28 — Deep Dive: Rewardful’s Use Cases18:22 — Building the Ideal Customer Profile26:07 — Data Sources & Market Research32:06 — Affiliate Intelligence & Poachability41:21 — Scaling Campaigns & Value-First Outreach50:58 — Pre vs. Post Product-Market Fit Strategies56:52 — Closing Thoughts & Next StepsJordan - https://www.linkedin.com/in/jordancrawford/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Sep 1, 2025 • 41min
How AI is redefining PLG SaaS GTM with Dave Boyce @Winning by Design
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37 of season 5, Tim Heicks talks with Dave Boyce, EVP Product at Winning by Design, a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth.--------------Episode's Chapters----------------0:00 - Introduction and Guest Background1:11 - Early Days in SaaS and Entrepreneurship3:13 - Evolution of PLG and Enterprise Software6:13 - Joining Winning by Design9:11 - Writing the PLG Book for the Masses12:19 - Consulting and Value Add for Companies16:00 - New Perspectives on PLG and Freemium23:06 - AI's Impact on GTM and Human Touch31:16 - AI Search and the Future of Discovery36:03 - Evaluating Companies for AcquisitionDave - https://www.linkedin.com/in/boycedave/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

Aug 25, 2025 • 48min
Founder freedom over funding: scaling bootstrapped SaaS the smart way with Vitaly Motuz @ReviewsOnMyWebsite
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #36 of season 5, Anna Nadeina talks with Vitaly, founder of ReviewsOnMyWebsite & TextNinja.--------------Episode's Chapters----------------0:00 - Introduction2:51 - Building Reviews 5:47 - Target Audience and ICP8:45 - The Story Behind the Brand12:25 - White Label Partnership Strategy17:01 - Building Text Ninja28:19 - Growth Strategy and Marketing Channels33:30 - Implementing AI Features38:35 - Biggest Lessons LearnedVitaly - https://www.linkedin.com/in/vitalymotuz/ ReviewsOnMyWebsite - https://reviewsonmywebsite.com/TextNinja - https://textninja.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796


