saas.unbound Forget the AI Buzz: building value, not features with Mustafa Mussa @adtron.io
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads.
--------------Episode's Chapters----------------
00:00 - Founding bam! interactive marketing
05:15 - Transition to Product-Based Company
08:54 - Customer Profiles and Onboarding
16:59 - Sales Strategies and Market Expansion
24:18 - Expanding Market Reach
25:34 - Technical Challenges in Asia
26:52 - Global Expansion Strategy
28:48 - Integrating AI into Core Functionality
37:32 - Balancing Privacy and Analytics
40:50 - Biggest Wins and Learnings
Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/
Adtron - https://www.adtron.io/
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