saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify. --------------Episode's Chapters---------------- 00:00 - The Importance of Branding in SaaS 04:20 - Brand vs. Features in B2B 11:34 - The Role of Authenticity in Marketing 18:18 - The Evolution and Importance of Brand 23:54 - Common Branding Mistakes Founders Make 24:46 - The Importance of Storytelling in Marketing 26:12 - Challenges for Women in Leadership 28:34 - The State of Female Founders in Tech 36:40 - Promoting Diversity in Tech Events 40:44 - Biggest Wins and Failures 43:01 - Final Thoughts and Key Takeaways Angeley - https://www.linkedin.com/in/angeleymullins/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Dorian, co-founder / CEO of Zeliq, an all-in-one AI-powered Sales Prospecting Solution. --------------Episode's Chapters---------------- 00:00 - From Influencer Marketing to AI Sales 03:53 - The Vision Behind Zeliq 10:06 - Building a Unicorn: Fundraising and Ambitions 14:23 - The Importance of Human Connections in Business 17:03 - Co-Founders and Team Dynamics 19:39 - Establishing Company Culture and Values 22:28 - Expanding to the US Market 25:55 - Influencer Marketing Strategy 32:09 - Leveraging AI in Sales 37:19 - Key Learnings and Future Goals 41:31 - Effective Growth Hacks Dorian - https://www.linkedin.com/in/dorian-ciavarella/ Zeliq - https://www.zeliq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution. --------------Episode's Chapters---------------- 00:00 - Anthony's Journey into Domain Management 04:04 - Bootstrapping DNSimple 08:05 - Transition from Consulting to Product 14:06 - Customer Support and Team Dynamics 20:31 - Scaling and Team Growth 28:42 - AI in Business: A Measured Approach 32:47 - Setting Annual Objectives and Key Results 37:13 - Long-Term Vision and Exit Strategy 41:55 - Biggest Wins and Failures 43:50 - Secret Hacks for Motivation and Growth Anthony - https://www.linkedin.com/in/aeden/ DNSimple - https://dnsimple.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome. --------------Episode's Chapters---------------- 01:45 Tom's Previous Venture: Pixel Me 02:52 Acquiring Mail Tracker 08:28 Transitioning Mail Tracker to a Paid Model 15:04 Pricing Strategy and Customer Communication 16:45 Handling Price Increases and Customer Feedback 22:09 Seasonal Considerations and Customer Demographics 23:17 Balancing Free and Paid Features 27:41 Growth Strategies and Content Creation 31:29 Introducing a Free Trial 35:20 Future Plans for Mail Tracker Tom - https://www.linkedin.com/in/tom-benattar/ Hunter - https://hunter.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 5, Anna Nadeina talks with Christian Byza, CEO & Co-Founder of Learn.xyz, mobile micro learning, powered by AI. --------------Episode's Chapters---------------- 00:42 The Role of AI in Learning 03:26 Christian's Background and Journey to Silicon Valley 10:12 Founding Learn DO XYZ: The Initial Idea 14:20 Pivoting from B2C to B2B 20:18 Marketing and Sales Strategies 26:15 The House of AI: A Unique Co-Working Space 29:35 Creative Event Planning 33:07 Challenges of Bootstrapping in San Francisco 36:19 Advantages of Building in San Francisco 40:22 Pivoting from B2C to B2B 48:09 Founder-Led Sales Strategies 50:13 Longevity and Personal Hacks Christian - https://www.linkedin.com/in/christianbyza/ Learn.xyz - https://www.learn.xyz/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #11 of season 5, Anna Nadeina talks with Paddy Srinivasan, CEO @Digital Ocean--------------Episode's Chapters----------------02:49 Digital Ocean's Mission and Scale04:49 Challenges and Opportunities in Cloud Computing06:22 Digital Ocean's Unique Value Proposition10:19 AI and Its Impact on Business14:46 Democratizing AI with Digital Ocean25:12 Innovation and Hackathons at Digital Ocean34:11 Reflections and Future Outlook37:59 Closing RemarksPaddy - https://www.linkedin.com/in/paddysrinivasan/Digital Ocean - https://www.digitalocean.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 5, Daniel Thulfaut talks with Ryan Singer, author of @Shape Up--------------Episode's Chapters----------------01:31 Explaining Shape Up vs. Scrum06:21 Implementing Shape Up in Teams11:36 Challenges and Misconceptions19:43 AI's Impact on Software Development26:41 Understanding Framework Costs and Expertise28:20 AI in the Shaping Phase29:57 Exploring Alternatives and Team Dynamics32:09 Balancing Discovery and Delivery35:58 Making Trade-offs and Prioritizing Work42:23 Shape Up Evolution and Unique ContextsRyan - https://www.linkedin.com/in/feltpresence/Shape Up - https://basecamp.com/shapeupSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #8 of season 5, Anna Nadeina talks with Joe Walsh, GM @Prerender--------------Episode's Chapters----------------02:03 What is Prerender?04:07 Post-Acquisition Changes and Cost-Cutting05:39 Building a Strong Team and Culture15:18 The Future of Discoverability and AI31:08 Implementing Processes and Celebrating Mistakes33:17 Final Thoughts and Hacks for SuccessJoe - https://www.linkedin.com/in/joewalsh22/Prerender - https://prerender.io/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #7 of season 5, Anna Nadeina talks with Monica Zara, Head of Conference @HowToWebConf--------------Episode's Chapters----------------01:00 Monica's Journey to How to Web04:04 How to Web Conference: An Overview09:36 The State of SaaS in Romania13:05 Fundraising vs. Bootstrapping in Eastern Europe18:21 Challenges Faced by Founders22:09 Curating Conference Content32:33 Recap and Final Thoughts34:55 Biggest Wins and Failures40:08 Monica's Personal Hacks and Closing RemarksMonica- https://www.linkedin.com/in/monicazara/How to Web - https://www.linkedin.com/in/monicazara/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796