
saas.unbound
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Latest episodes

Mar 20, 2025 • 43min
From startup to SaaS: finding balance in scale with Andrei Serbanoiu @Socialinsider
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing 17:36 - AI Integration in Social Insider 22:30 - Customer Reviews and Feedback 32:07 - Transition from Startup to Scale-Up 37:08 - Biggest Wins and Failures Andrei - https://www.linkedin.com/in/andreiserbanoiu/ Socialinsider - https://www.socialinsider.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Mar 17, 2025 • 36min
Beyond valuations: human side of selling SaaS businesses with Juan Ignacio García Braschi @Boopos
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3 of season 5, Anna Nadeina talks with Juan, CEO of Boopos, a global investment bank for profitable software companies and marketplaces, providing M&A services, powered by a unique data infrastructure. --------------Episode's Chapters---------------- 00:00 - Juan's Journey in M&A and Founding Bupos 03:55 - The Importance of Having an Advisor in M&A 06:10 - Choosing the Right Advisor for Your Business 08:27 - Common Questions and Misunderstandings in M&A 10:45 -When is the Right Time to Sell Your Business? 16:34 -Market Trends and Predictions for 2025 24:29 -Rebranding and Moving Upmarket 27:13 -AI in M&A: Current Trends and Future Prospects 31:41 - Biggest Wins and Failures with Bupos 33:16 - Final Thoughts and Advice for Founders Juan - https://www.linkedin.com/in/jigarciab/ Boopos - https://www.boopos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Mar 13, 2025 • 51min
SaaS marketing AI tool evolution: generic copy to brand voice with Henrik Roth @neuroflash
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Mar 10, 2025 • 50min
How to get SaaS exit ready and find your buyer fit with Alexis Grant @TheyGotAcquired
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #1 of season 5, Anna Nadeina talks with Alexis, founder and CEO of TheyGotAcquired, a media company that helps entrepreneurs sell their businesses. --------------Episode's Chapters---------------- 00:00 - Alexis' Journey into Acquisitions 03:15 - First Business Sale Experience 04:31 - Second Business Sale Experience 07:02 - Building They Got Acquired 11:43 - Understanding Acquisition Trends and Founder Insights 16:43 - Valuation Stories and Strategic Acquisitions 25:02 - Choosing the Right Buyer: Beyond the Highest Bidder 28:47 - Addressing the Gender Gap in Business Acquisitions 30:53 - Challenges and Strategies for Female Founders in SaaS 42:32 - Advice for SaaS Founders: Building a Sellable Business 43:29 - Biggest Wins and Challenges in Content Marketing 45:25 - Growing an Engaged Audience: Tips and Hacks Alexis - https://www.linkedin.com/in/alexisgrant/ TheyGotAcquired - https://theygotacquired.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 27, 2025 • 43min
What serial acquirers are looking for in SaaS businesses in 2025 with Tim Schumacher @saas.group
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #50, Anna Nadeina talks with Tim Schumacher, founder and CEO of saas.group, a serial acquirer of wonderful B2B SaaS companies with a bootstrapper mindset. --------------Episode's Chapters---------------- 00:00 - saas.grouping in Morocco 03:43 - Navigating Remote Work Culture 06:50 - Diversity in Leadership and Company Culture 09:39 - Integrating AI into Business Operations 14:16 - Evaluating AI Companies for Acquisition 17:21 - Balancing Profitability and Growth in Acquisitions 20:48 - Accelerating Growth in Acquired Companies 23:15 - The Evolution of SaaS Group's Acquisition Strategy 26:03 - Personal Insights from Tim's Entrepreneurial Journey 31:11 - Building a Founder-Friendly Culture 35:49 - Reflections on Wins and Losses in 2024 39:29 - Best AI tools for Productivity Tim - https://www.linkedin.com/in/timschumacher/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 24, 2025 • 1h 4min
From ChatGPT wrapper to VC-Backed SaaS: product, timing, & marketing with Iliya Valchanov @Team-GPT
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #49, Anna Nadeina talks with Iliya, CEO and founder of Team-GPT, your shared AI workspace to help you seamlessly integrate AI into your team's workflow. --------------Episode's Chapters---------------- 00:00 - The Birth and Evolution of TeamGPT 06:48 - Challenges and Successes in AI Collaboration 16:52 - Understanding and Mastering AI 28:18 - Marketing Strategies for SaaS Growth 32:11 - AI Articles and Video Campaigns 35:45 - Creating an Online Course 37:52 - SEO and Repurposing Content 39:25 - Long Tail Keywords vs. Prompts 46:28 - Raising Funds and Scaling 55:04 - Biggest Wins and Failures 59:43 - Final Thoughts and Advice Iliya - https://www.linkedin.com/in/iliya-valchanov/ Team-GPT - https://team-gpt.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 20, 2025 • 44min
Navigating SaaS growth between startup and scale-up with Tom Randle @Geckoboard
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48, Anna Nadeina talks with Tom, CEO of Geckoboard, a tool for building and sharing real-time KPI dashboards. --------------Episode's Chapters---------------- 00:00 - Tom's Journey to GeckoBoard 03:51 - Challenges and Skills in Leadership 06:26 -Transition to CEO at GeckoBoard 11:48 -Navigating Product and Market Strategies 15:34 -The Role of Sales in SaaS Growth 19:00 -Pricing Strategies and Market Adaptation 22:46 - The Role of Video Content 27:25 - Scaling the Company 31:00 - Hiring Challenges and Lessons 35:11 - Biggest Wins and Failures 37:56 - The Value of Coaching and Networking 41:55 - Final Thoughts and Reflections Tom - https://www.linkedin.com/in/randlete/ Geckoboard - https://www.geckoboard.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 17, 2025 • 42min
Remote SaaS playbook: why freedom beats control with Andreas Creten @madewithlove
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode #47 is the special episode where Tobias Schlottke takes over the hosting of the podcast to welcome Andreas Creten, Co-founder and CEO at madewithlove, . -----------Episode's Chapters----------- 00:00 - The Mission of Made With Love 03:40 - Remote Work Culture 10:48 - Hiring and Diversity 17:33 - Free Range Management 20:27 - Pull vs Push Developers: Finding the Right Fit 21:15 - Mentorship and Onboarding: Building Strong Relationships 22:29 - Feedback and Performance Reviews 24:06 - Client Selection: Saying No for the Right Reasons 27:25 - Tech and Product Due Diligence: Best Practices 29:36 - Common Pitfalls in IP and Licensing 33:21 - Preparing for Tech Due Diligence 37:09 - Cultural Hacks for Remote Teams Andreas - https://www.linkedin.com/in/andreascreten/ Tobias - https://www.linkedin.com/in/tschlottke/ madewithlove - https://madewithlove.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 13, 2025 • 50min
B2B SaaS cracking the higher education market with Christophe Mallet @Bodyswaps
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #46, Anna Nadeina talks with Chris, founder of Bodyswaps, a soft skills immersive VR training platform. --------------Episode's Chapters---------------- 00:00 - Introduction to BodySwaps and Chris's Journey 08:04 - Transition from Agency to Product Development 15:03 - Navigating Challenges and Building a Team 22:01 - Growth Strategies and Market Dynamics 26:28 - Navigating Cultural Nuances in Communication 28:17 - The AI Dilemma: Friend or Foe? 32:31 - Shifting Focus: From Product to Customer 35:19 - Exploring New Markets and Opportunities 39:22 - AI in Education: A Force for Good? 43:42 - Lessons Learned: Wins and Failures 47:14 - The Importance of Team Bonding Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 10, 2025 • 50min
Riding the AI wave in SaaS with Josef Trauner and Thomas Peham @OtterlyAI
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #45, Anna Nadeina talks with Josef and Thomas from Otterly, a new tool in content & brand monitoring for AI-powered Search Experiences. --------------Episode's Chapters---------------- 00:00 - Founders' Backgrounds and Early Experiences 08:33 - Vision and Future of Otterly 12:24 - Understanding AI Search and Bias 19:45 - User Feedback and Iterative Development 26:48 - Launching and Gaining Early Feedback 30:49 - The Power of PR and Community Engagement 32:04 - Naming the Product: The Otterly Story 34:56 - Educating Customers: Strategies and Challenges 40:44 - Wins and Failures: Lessons Learned 42:25 - Hacks for Success Josef - https://www.linkedin.com/in/joseftrauner/ Thomas - https://www.linkedin.com/in/thomaspeham/ Otterly - https://otterly.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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