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saas.unbound

Latest episodes

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Jun 16, 2025 • 56min

Inside the SaaS acquisition: how to sell your company successfully with Antoine Minoux @Fernand

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26 of season 5, Anna Nadeina talks with Antoine, founder and CEO of Fernand, a customer support platform designed specifically for SaaS companies. And a founder of ImprovMX, a closed-source, free email forwarding service that he recently sold. --------------Episode's Chapters---------------- 00:00 - ImprovMX Acquisition 04:28 - Finding the Right Buyer 08:07 - The Transition and Legal Hurdles 26:31 - Lessons Learned and Future Focus 29:56 -AI Components in Funnel 32:15 - Marketing Challenges and Strategies 34:51 - Future of SaaS with AI 43:26 - Biggest Wins and Failures Antoine - https://www.linkedin.com/in/antoineminoux/ Fernand - https://getfernand.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 9, 2025 • 44min

What makes AI SaaS products actually stick with Benedikt Böringer @Jamie

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25 of season 5, Anna Nadeina talks with Benedikt, co-founder of Jamie, an AI meeting assistant. --------------Episode's Chapters---------------- 00:00 - Benedict's Background and Early Ventures 03:06 - The Birth of Jamie: Idea and Validation 07:33 - Growth Strategies and Challenges 21:00 - The Challenge of Marketing a Versatile Product 22:07 - SEO Strategies and Ranking Tips 25:19 - Social Media and Brand Building 27:04 - Launching a Podcast: Purpose and Challenges 31:38 - AI Tools and Productivity Hacks 36:32 - Biggest Wins, Failures, and Final Thoughts Benedikt - https://www.linkedin.com/in/boeringer/ Jamie - https://www.meetjamie.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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Jun 2, 2025 • 50min

How to stand out when building an AI-powered SaaS with Trygve Karper @Databutton

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24 of season 5, Anna Nadeina talks with Trygve, co-founder of Databutton, an AI-powered no-code platform that allows users to build data and AI-driven web applications through conversation. --------------Episode's Chapters---------------- 00:00 - Founding Data Button 03:44 Explaining Data Button's Functionality 04:48 Customer Use Cases and Examples 06:36 Challenges and Learning Curve 17:06 AI Tools for Development 28:21 - Risk and Concerns with AI 30:01 - Competing in the AI Market 33:23 - Growth Strategies and Customer Acquisition 39:45 - Biggest Wins and FailuresTrygve - https://www.linkedin.com/in/trygve-karper/ Databutton - https://databutton.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 26, 2025 • 43min

Why buying a boring SaaS might be better than building one with Matthew Tse @ImprovMX

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23 of season 5, Anna Nadeina talks with Matthew, the CEO of ImprovMX, one of the fastest and best mail forwarding plugins and services. --------------Episode's Chapters---------------- 00:00 - Matthew's Background and Entrepreneurial Journey 04:15 - Failed Ventures and Lessons Learned 07:20 - Acquiring ImprovMX: The Process 11:19 - Due Diligence and Unexpected Challenges 20:49 - Advice for Founders: The Importance of Advisors 22:13 - Deal Structure and Fast Close Strategy 24:55 - Determining the Right Multiple for SaaS 28:01 - Transition Period and Customer Reactions 30:48 - Future Plans and Lessons Learned Matthew - https://www.linkedin.com/in/matthew-t-15565736/ ImprovMX - https://improvmx.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 22, 2025 • 1h 5min

UI, AI, and new SaaS models at 37signals with Jason Fried

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22 of season 5, Anna Nadeina talks with Jason, co-founder of 37signals and therefore hey.com, Basecamp, Once.com, and most recently, Fizzy. --------------Episode's Chapters---------------- 00:00 - Hey.com Calendar Development 04:12 - Building for Yourself vs. Customers 12:22 - Introducing Fizzy: The Bug Tracker 18:19 - Innovative Features and Future Plans for Fizzy 30:25 - Discussing the Campfire Experiment 31:29 - Challenges of the Once.com Business Model 37:14 - Hiring Process Insights 47:03 - Evaluating Developer Performance 54:03 - AI Tools and Personal Hacks Jason - https://www.linkedin.com/in/jason-fried/ Basecamp - https://basecamp.com/ Campfire - https://once.com/campfire Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 19, 2025 • 44min

Mastering SaaS growth without burning out as a solo founder with @Jason Zigelbaum @Zigpoll

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Jason, founder at Zigpoll, helping eCommerce brands get a deeper understanding of their customers by using micro-surveys. --------------Episode's Chapters---------------- 00:00 - Building and Marketing Zigpoll 11:01 - Challenges and Strategies in Customer Support 18:14 - Branding and Visual Identity 22:52 - The Importance of Brand Identity in B2B 25:27 - Finding and Managing Affiliates 29:41 - Balancing Solo Foundership and Personal Life 35:11 - Biggest Wins and Failures 40:00 - Productivity Hacks for Founders Jason - https://www.linkedin.com/in/jason-zigelbaum/ Zigpoll - https://www.zigpoll.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 15, 2025 • 55min

Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials. --------------Episode's Chapters---------------- 00:00 - Johannes' Entrepreneurial Journey 03:05 - Transition to SaaS and Overcoming Challenges 08:19 - The Origin of TrustMary 12:06 - Customer-Led Growth and Team Dynamics 26:19 - Going Global: Strategies and Challenges 26:52 - Freemium Model: Iterations and Learnings 30:08 - SEO and Marketing Synergy 32:30 - Leveraging AI for Customer Insights 36:57 - Biggest Wins and Failures as a Founder Johannes - https://www.linkedin.com/in/karjula/ Trustmary - https://trustmary.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 12, 2025 • 45min

Workflow automation: solo-founder building AI employees for SMBs with Denzil Eden @smarty.ai

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #19 of season 5, Anna Nadeina talks with Denzil, Founder of smarty.ai, building AI-employees for SMBs. --------------Episode's Chapters---------------- 00:00 - Denzel's Background and Journey 03:39 - Challenges and Pivoting 09:08 - The Role of AI and Human Experts 12:34 - Scalability and Business Model 15:49 - AI Fatigue and Customer Experience 20:37 - Struggles with Pricing 23:48 - Defining AI and Automation 26:41 - Challenges for Female Founders 32:26 - Business Systems and Strategies 34:15 - Venture Capital Insights 38:02 -Biggest Wins and Failures 39:23 - Key Metrics for Success Denzil - https://www.linkedin.com/in/denzils/ Smarty - https://www.smarty.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 8, 2025 • 49min

From lead gen agency to sales enablement PLG SaaS with Arnaud Renoux @ScaleList

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18 of season 5, Anna Nadeina talks with Arnaud, founder of ScaleList, sales-enabling software that allows salespeople to easily create and organize email lists right from Sales Navigator. --------------Episode's Chapters---------------- 00:00 - Transition from Service to SaaS 05:17 -Life in Singapore 09:59 -ScaleList and Market Differentiation 16:21 - Bootstrapping and Funding 20:55 - Growth Strategies and YouTube Success 24:55 - Traffic Sources and Acquisition Channels 26:08 - Understanding Customer Search Behavior 28:59 - Enterprise Clients and Their Impact 34:27 - Biggest Wins and Failures 40:18 - Customer Feedback and Growth Hacks Arnaud - https://www.linkedin.com/in/arnaud-renoux-129aa949/ ScaleList - https://scalelist.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
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May 5, 2025 • 1h 1min

The reality of scaling a bootstrapped SaaS with Josh Ho @Refferal Rock

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #17 of season 5, Anna Nadeina talks with Josh, founder of Referral Rock, that allows you to build automated customer referral and affiliate marketing programs. --------------Episode's Chapters---------------- 00:00 - Josh's Background and Early Career 03:33 - The Birth of Referral Rock 09:18 - SEO and Marketing Evolution 20:27 - Team Dynamics and Growth Strategies 31:04 - The Evolution of Remote Work 35:12 - Understanding Affiliate Marketing 37:06 - Customer Referral Programs 39:35 - Referral Rock's Journey and Insights 47:52 - AI and Future Trends 54:21 - Practical Hacks for Founders Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

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