saas.unbound Scaling SaaS: how customer insights drive SaaS growth with Johannes Karjula @Trustmary
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials.
--------------Episode's Chapters----------------
00:00 - Johannes' Entrepreneurial Journey
03:05 - Transition to SaaS and Overcoming Challenges
08:19 - The Origin of TrustMary
12:06 - Customer-Led Growth and Team Dynamics
26:19 - Going Global: Strategies and Challenges
26:52 - Freemium Model: Iterations and Learnings
30:08 - SEO and Marketing Synergy
32:30 - Leveraging AI for Customer Insights
36:57 - Biggest Wins and Failures as a Founder
Johannes - https://www.linkedin.com/in/karjula/
Trustmary - https://trustmary.com/
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