saas.unbound Applying B2C marketing psychology to B2B SaaS with Pierre Touzeau @Claap
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales.
----------Episode's Chapters--------------
00:00 - Introduction to Claap
08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation
11:44 - Marketing Strategies: B2C vs B2B
17:16 - The Decision to Raise Funds: Insights and Experiences
25:16 - Integrating AI into Sales Processes
29:50 - Reflections on Wins and Failures
Claap - https://www.claap.io/
Pierre - https://www.linkedin.com/in/pierretouzeau/
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