Girls Make Bank

In this episode of Girls Make Bank, Jac speaks with Lindsay Smith, a copywriter and email marketing expert who helps female entrepreneurs find their voice. Lindsay shares her journey from journalism to advertising to becoming an accidental entrepreneur when she started freelancing after having children. She discusses the power of email marketing, creating content that connects authentically with your audience, and practical strategies for building and maintaining valuable email lists.Topics Discussed:Transitioning from corporate to entrepreneurshipThe importance of website and email as owned marketing channelsCreating nurturing email sequences that build relationshipsEffective content strategies across multiple platformsSetting realistic expectations for email metrics and unsubscribesHow to create content that makes your audience feel seen, heard, and understoodConnect with Lindsay:Join her email list: https://www.lindsaysmithcreative.ca/magic Follow her on Instagram: https://www.instagram.com/lindsaysmithcreative/Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

Learn how one woman's sales transformation can uplift others. Discover a proven sales system that helped six women generate consistent revenue in just 30 days. Say goodbye to outdated reliance on referrals and uncover strategies for attracting dream clients. Gain insights into authentic sales conversations that convert without feeling pushy. Explore a follow-up framework that can increase revenue by 30% and a pricing strategy that ensures you’re paid what you're worth. Become part of a community empowering women in sales before prices increase!

Discover the evolution of sales tactics, from high-pressure methods to a modern, buyer-focused approach. Understand why today’s consumers need less convincing and what truly matters to them. Learn that 80% of opinions are formed before any conversation even begins. Explore how creating buying opportunities beats traditional closing techniques. Finally, get ready for a homework assignment designed to transform your sales strategy and enhance how potential clients perceive you.

Discover the silent business killer affecting many women entrepreneurs: the fear of visibility. Explore how a mindset shift can transform your sales, even if your product is exceptional. Learn about a powerful reframing of imposter syndrome that could change your perspective. Dive into the importance of making consistent offers and the role of authenticity in building trust. Plus, tackle a simple weekly challenge designed to boost your business growth and overcome self-doubt. It's time to embrace visibility and connect with your audience!

In this episode of Girls Make Bank, Jac speaks with Katie Dunn, angel investor and startup advisor who has helped raise over $27 million in capital for founders. Katie shares her journey from 25 years in commercial real estate finance to becoming a champion for underrepresented entrepreneurs. She discusses the challenges of leaving corporate life, building an authentic personal brand on LinkedIn, and the key qualities that make successful founders in today's market.Topics Discussed:* Transitioning from corporate to entrepreneurship* Building an authentic presence on LinkedIn* The importance of execution and founder-market fit* Product validation and finding your target audience* Recent investment trends in relationship management and event planningConnect with Katie Dunn:Check out Katie’s website: https://www.katiedunn.com DM Katie on LinkedIn: https://www.linkedin.com/in/katie--dunn/Grab Katie’s LinkedIn guide: https://www.katiedunn.com/guides (use code JAC25 to get $25 off)Resources & Companies mentioned:Add to your reading list: Dan Martell’s Buy Back Your Time: https://www.buybackyourtime.com/Follow Caroline Dell (https://www.linkedin.com/in/caroline-dell/) to learn more about her personal CRM company Loop (https://www.withloop.com/)Follow Amy Shack Egan (https://www.linkedin.com/in/amyshackegan/) to learn more about her Day-Of-Event Coordination Marketplace Company Cheersy (https://www.cheersy.com/)Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, Jac tackles a critical misconception that's holding entrepreneurs back: confusing marketing with sales. She explores why many business owners hide behind comfortable marketing activities while avoiding the essential but uncomfortable work of selling.Through a detailed breakdown of the sales funnel, Jac examines how marketing and sales work together yet serve distinct purposes in growing your business. Marketing creates awareness and trust, while sales builds relationships and closes deals. Topics Discussed in the Episode:* Key differences between marketing and sales activities* Understanding each stage of the sales funnel* Why avoiding sales conversations limits business growth* How to identify and implement daily sales activities* Converting marketing efforts into actual revenueWhether you're stuck in the "comfy, cozy zone" of marketing or ready to embrace sales conversations, this episode provides actionable strategies to start closing more deals and growing your business today.Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, Jac tackles the often anxiety-inducing topic of raising your prices as a service provider. Drawing from recent client conversations, she explores the strategic approach to increasing your rates with confidence and purpose.The episode breaks down four essential aspects of price increases: identifying the right timing, positioning yourself in the marketplace, communicating changes effectively to clients, and managing the emotional challenges that come with charging more. Jac discusses why being the cheapest option isn't serving you and how to confidently position yourself in the top third of market pricing.Topics Discussed in the Episode:* Why your growing expertise and market demand justify higher rates* Strategies for communicating price increases to existing clients* How to position yourself as a premium service provider* Managing imposter syndrome and guilt around raising pricesWhether you're fully booked or looking to optimize your income, this episode provides actionable insights for raising your rates with confidence and purpose.Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, Jac dives deep into the critical financial foundations every new entrepreneur needs to master. Moving beyond arbitrary revenue goals, she explores the concept of your "enough number" - the baseline income required to fuel your life and business sustainably.Through real client examples, Jac unpacks how overlooking key financial metrics like taxes, margins, and profit can lead to working harder while taking home less than expected. She breaks down essential business metrics and provides actionable frameworks for financial success.Topics Discussed in the Episode:* Calculating your true "enough number" beyond basic expenses* Setting aside the right amount for taxes * Understanding and optimizing profit margins* Key components of profit and loss statements* Avoiding common financial pitfalls for new consultantsWhether you're transitioning from corporate or starting your entrepreneurial journey, this episode provides the financial roadmap needed to build a truly profitable business from day one.Get the Profit Planner: https://www.honeybeesgroup.co/profitApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, Jac explores the shifting landscape of women entrepreneurs, with a striking 42% of new businesses now started by women - up from 29% pre-pandemic. She shares invaluable insights for corporate professionals transitioning to entrepreneurship, sparked by a candid conversation with a recently laid-off senior executive.She talks about the common pitfalls new consultants face when launching their businesses and why focusing on revenue-generating activities should take priority over perfecting your brand. The episode provides a practical, three-step framework for launching your consulting practice without getting caught in the trap of endless preparation.Topics Discussed in the Episode:The three key steps to launching a successful consulting businessWhy revenue generation should come before branding and operationsHow to package your skills and craft an effective market messageStrategies for conducting effective prospect meetings and gathering market intelligenceTips for adapting your service offerings based on real client feedbackApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, host Jac shares why discomfort is essential for business growth and why she chose "uncomfortable" as her word for 2025. She shares her personal journey of launching the podcast after two years of hesitation, challenging the popular notion that business success requires perfect alignment and comfort.Topics Discussed in the Episode:The distinction between alignment and comfort in businessHow avoiding discomfort can limit business growth and opportunitiesThree practical steps to embrace discomfort in your businessWhy sales activities often trigger discomfort and avoidanceA special announcement about an upcoming free sales mindset workshopJac offers actionable insights for entrepreneurs struggling with sales anxiety and business growth plateaus, demonstrating why stepping out of your comfort zone is crucial for success. This episode sets the tone for a year focused on embracing challenges and transforming sales mindset blocks into opportunities for growth.Listen to Stephanie Cartin’s episode on Apple | Spotify | YouTubeSign up for the Sales Mindset Workshop! Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co