Seen, Heard, Understood: Creating Content That Connects

In this episode of Girls Make Bank, Jac speaks with Lindsay Smith, a copywriter and email marketing expert who helps female entrepreneurs find their voice. Lindsay shares her journey from journalism to advertising to becoming an accidental entrepreneur when she started freelancing after having children. She discusses the power of email marketing, creating content that connects authentically with your audience, and practical strategies for building and maintaining valuable email lists.

Topics Discussed:

• Transitioning from corporate to entrepreneurship
• The importance of website and email as owned marketing channels
• Creating nurturing email sequences that build relationships
• Effective content strategies across multiple platforms
• Setting realistic expectations for email metrics and unsubscribes
• How to create content that makes your audience feel seen, heard, and understood

Connect with Lindsay:

• Join her email list: https://www.lindsaysmithcreative.ca/magic 
• Follow her on Instagram: https://www.instagram.com/lindsaysmithcreative/

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