In this episode of Girls Make Bank, Jac tackles a critical misconception that's holding entrepreneurs back: confusing marketing with sales. She explores why many business owners hide behind comfortable marketing activities while avoiding the essential but uncomfortable work of selling.

Through a detailed breakdown of the sales funnel, Jac examines how marketing and sales work together yet serve distinct purposes in growing your business. Marketing creates awareness and trust, while sales builds relationships and closes deals.

Topics Discussed in the Episode:

* Key differences between marketing and sales activities

* Understanding each stage of the sales funnel

* Why avoiding sales conversations limits business growth

* How to identify and implement daily sales activities

* Converting marketing efforts into actual revenue

Whether you're stuck in the "comfy, cozy zone" of marketing or ready to embrace sales conversations, this episode provides actionable strategies to start closing more deals and growing your business today.

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Marketing Creates Awareness, Sales Closes Deals: Here's How to Do Both