Girls Make Bank

In this episode, Jac is joined by Tracy Beavers—email marketing expert, visibility strategist, and host of Create Online Business Success. Tracy shares how she left a 20+ year award-winning sales career to build a thriving coaching business centered around organic list growth and community-based selling.They dig deep into why email is still the most powerful (and underutilized) revenue channel, how to grow your list without relying on paid ads, and why true sales success starts with human connection. Tracy also breaks down her genius 90-day content strategy and how to consistently show up without burning out.Topics Discussed in the Episode:Why email marketing still converts better than social mediaThe real meaning of “community-based selling” (and how to do it with heart)How to grow your email list without another lead magnetThe visibility strategy behind Tracy’s 90-day content planHow to turn one piece of content into a week’s worth of marketingConnect with Tracy Beavers:Free 90-Day Content Plan: https://www.tracybeavers.com/socialCreate Online Business Success Podcast: https://www.tracybeavers.com/podcastFacebook Group: https://www.facebook.com/groups/beaconfidententrepreneurWebsite: tracybeavers.comApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

Explore the hidden art of email marketing by mastering the balance between nurture and sales content. Learn how thinking in loops can transform your approach by using audience actions to trigger timely messages. Discover why over-reliance on sales emails drives subscribers away. Dive into real-world examples of effective strategies and unlock tips for building trust and loyalty. With insights from the Honeybees Group, this discussion helps rejuvenate your email communications and enhance conversions.

Unlock the secrets of creating freebies that actually convert leads into customers! Discover why typical freebies fail and the essential elements that make them work. Learn about engaging formats like quizzes and mini-courses that effectively draw in your audience. Avoid common mistakes that can sabotage your conversions and explore alternative strategies if freebies aren't your thing. Get ready to revolutionize your approach and make your offers irresistible!

Discover why the myth that summer sales slump is just that—a myth! Learn how to turn summer into a thriving season for your service-based business. Gain insights into low-lift sales strategies that keep you visible and consistent. Get tips on prepping your business before the school year kicks in and why it's the perfect time to experiment with messaging. Plus, find out what to automate to prevent burnout later. This vibrant conversation is packed with ideas for founders and busy moms alike!

In this special crossover episode, Jac is interviewed by Emily Sereno of The Servicepreneur Podcast to unpack why so many women feel uncomfortable selling—and why that discomfort is costing you real money.From childhood messages like “don’t talk about money” to cringey cold calls we’ve all experienced, Jac explains how these stories shape our mindset and hold us back. But here’s the good news: women are actually built to sell—and with the right skills, you can do it with confidence, ease, and integrity.Whether you’re an introvert who thinks sales isn’t for you, or a founder stuck in a marketing loop wondering why no one’s buying, this episode delivers the mindset shifts and tactical moves you need to start converting with clarity.This one’s honest, empowering, and full of real-world advice for service providers ready to step into sales leadership.Topics Discussed in the Episode:Why women are actually great at sellingThe hidden beliefs that make you resist the sales roleThe difference between marketing and sales (and why it matters)How to start selling with just 5 consistent actions a weekWhat to do when pricing feels scary—but staying stuck feels worseConnect with Emily:Podcast: https://www.theservicepreneur.com/podcastWebsite: https://www.theservicepreneur.comInstagram: https://www.instagram.com/theservicepreneur/LinkedIn: https://www.linkedin.com/in/emilysereno/Apply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode, Jac sits down with pricing strategist Peter Giordano III to talk about one of the most misunderstood growth levers in business: how—and when—to raise your prices.Whether you're still charging hourly or you're overdue for a rate increase, this episode will completely reframe how you think about pricing, value, and the kind of business you're actually building.Peter breaks down the psychology behind pricing with confidence, how to create an offer suite that grows with your clients, and why pricing isn’t just a numbers game—it’s a strategy game. You’ll walk away with mindset shifts, practical frameworks, and a whole new lens on how to price like a founder, not a freelancer.This one’s packed with honest insights, real talk, and the kind of strategy most consultants are missing.Topics Discussed in the Episode:Why pricing is more than “what you charge”The mindset shift from expert to advisor (and why it matters)How to reverse-engineer your revenue goals through priceCreating high-leverage offers that grow with your businessWhat to say out loud until it doesn’t make you flinch: your priceConnect with Peter:LinkedIn: https://www.linkedin.com/in/petergiordanothethird/Website: https://petergiordanothethird.com/Subscribe to Peter’s Newsletter: https://impactthinking.beehiiv.com/subscribeApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode, Jac explores one of the most avoided yet crucial parts of running a small business: sales calls. Especially in uncertain economic times, the businesses that survive—and thrive—are the ones that know how to sell with empathy and clarity.This episode unpacks why one-on-one sales calls are still your most effective revenue driver and relationship builder, how to reframe your mindset around selling, and what you can do today to start mastering the art of a great sales conversation.Topics include reframing sales as service, the psychology of trust-building, and how to structure a call for maximum connection and conversion.You’ll also get best practices, real-world examples, and a powerful mindset shift that could completely transform your approach to selling.Topics Discussed in the Episode:Why selling is helping, not pushingThe power of emotional connection and live objection handlingA proven structure for running sales calls with confidenceHow to refine your message and offers through real conversationsWhy sales calls convert faster and command premium pricingApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

Just because you’re tracking revenue doesn’t mean you’re tracking what actually matters. In this solo episode, Jac  dives into the real numbers behind a sustainable, profitable business—and walks you through the exact quarterly audit she uses to grow with intention, not overwhelm.From lead generation and client retention to marketing ROI and time management, this episode is a full-blown business tune-up. If you’re ready to stop guessing and start making data-backed decisions, this one’s for you.What You’ll Learn:The two numbers that tell you if your pipeline is healthyWhy leads don’t matter if your conversion rate is tankingHow to calculate your churn—and what to do if it’s too highWhich marketing metrics actually move the needleThe one time audit that could save you hours (and dollars) each weekThis is part two of Jac’s quarterly review framework—designed to help you think like a CEO, work smarter, and build a business that actually pays you. 💬 Want support inside the Sales Circle? Apply here → https://www.honeybeesgroup.co/salescircleApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

Just because your business is bringing in revenue doesn’t mean you’re making bank. In this solo episode, Jac White breaks down the real difference between revenue and profit—and why chasing the top line alone can leave you spinning your wheels (and broke).You’ll learn why quarterly reviews are a game-changer, how to analyze your numbers like a CEO, and the 5 profit-focused metrics you should be tracking every single quarter. If your income is growing but your bank account isn't, this one’s for you.What You’ll Learn:The truth about revenue vs. profitWhy some 7-figure businesses are barely profitableHow to spot hidden expenses draining your bottom lineThe first step to building a business that actually pays youJac’s simple system for quarterly check-ins that fuel real growthThis is part one of a two-part series on running a smarter, more profitable business—don’t miss it.📝 Grab the Honeybees Profit Planner → https://www.honeybeesgroup.co/profit 💬 Want support inside the Sales Circle? Apply here →  https://www.honeybeesgroup.co/salescircleApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co

In this episode of Girls Make Bank, Jac sits down with Laura Sinclair, a strategic business mentor and founder of This Mother Means Business. Laura shares her evolution from corporate PR to gym ownership to leading a thriving mentorship business for entrepreneurial moms. She opens up about the pressure of traditional sales tactics, how they often backfire, and why empowered decision-making leads to stronger client relationships.Jac and Laura dive into what it means to sell with integrity, the red flags of burnout, and why building boundaries is one of the most powerful tools for sustainable success. Plus, Laura shares her own experience of navigating motherhood, business, and reclaiming her time.Topics Discussed:Why empowered sales lead to better clientsRecognizing burnout and setting boundariesNavigating the mental shift from corporate to entrepreneurshipThe emotional challenges of sales conversationsHow to confidently remove misaligned clientsCreating a business that serves both your family and your goalsConnect with Laura:Learn more at This Mother Means BusinessFollow her on Instagram: @itslaurasinclairApply to be a part of the Honeybees Sales Circle Follow me on LinkedInSubscribe to our email newsletterVisit us at honeybeesgroup.co