Girls Make Bank Think in Loops, Not Lines: A New Way to Email Your List
8 snips
Jun 5, 2025 Explore the hidden art of email marketing by mastering the balance between nurture and sales content. Learn how thinking in loops can transform your approach by using audience actions to trigger timely messages. Discover why over-reliance on sales emails drives subscribers away. Dive into real-world examples of effective strategies and unlock tips for building trust and loyalty. With insights from the Honeybees Group, this discussion helps rejuvenate your email communications and enhance conversions.
AI Snips
Chapters
Transcript
Episode notes
Sales-Only Emails Lose Subscribers
- Jac shares how sales-only email sequences quickly lead to unsubscribes.
- People unsubscribe when emails lack stories and value, only pushing offers.
Email Is a Relationship
- Email is a personal relationship, not just a transactional tool.
- Constant selling emails feel like only texting a friend when you want money.
Balance Nurture and Sales Emails
- Distinguish nurture content (value-focused) from sales content (conversion-focused) in emails.
- Provide nurture content to build trust before selling to your list.