In this solo episode, Jac breaks down one of the most overlooked aspects of email marketing: the difference between nurture content and sales content—and why getting this balance right is the secret to building trust, loyalty, and conversions with your audience.
She shares real-world examples, explains her “email loops” strategy, and outlines exactly how to use automation and behavioral triggers to send the right message at the right time.
If your email list feels cold or overly salesy, this episode will help you reset and reframe your approach.
Topics Discussed in the Episode:
- Why sales-only emails are a fast track to unsubscribes
- The difference between nurture content and sales content
- What it means to “think in loops” with your email strategy
- How to use actions (like clicks or downloads) to trigger timely sales messaging
- The 80/20 balance that builds trust and drives conversions
- How the Honeybees Group helps members build high-converting email funnels
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