Girls Make Bank Sell Before You Build: Key Advice for New Consultants and Coaches
In this episode of Girls Make Bank, Jac explores the shifting landscape of women entrepreneurs, with a striking 42% of new businesses now started by women - up from 29% pre-pandemic. She shares invaluable insights for corporate professionals transitioning to entrepreneurship, sparked by a candid conversation with a recently laid-off senior executive.
She talks about the common pitfalls new consultants face when launching their businesses and why focusing on revenue-generating activities should take priority over perfecting your brand. The episode provides a practical, three-step framework for launching your consulting practice without getting caught in the trap of endless preparation.
Topics Discussed in the Episode:
- The three key steps to launching a successful consulting business
- Why revenue generation should come before branding and operations
- How to package your skills and craft an effective market message
- Strategies for conducting effective prospect meetings and gathering market intelligence
- Tips for adapting your service offerings based on real client feedback
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