Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.=================================================================Best Moments:(01:12) What is the pre-header and why is it important?(01:40) Never talk about email format issues in the pre-header(02:20) Use the pre-header as if you're continuing from the subject line(06:40) Hinting at free value peaks your audience's interest=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry (08:22) Mix original, created content with curated content for the BEST results(08:44) Jay's story of how curation helped grow his business during COVID=================================================================PARTNER WITH JAY and GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.=================================================================Best Moments:(04:48) The importance of personalization in marketing TODAY and how it has changed(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)=================================================================Guest Bios:Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use.  Originally from Greece, now based in London.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.=================================================================Best Moments:(01:02) Tips for increasing engagement on LinkedIn(02:26) Increase engagement on LinkedIn posts(04:59) Jenny from Toronto's ridiculous question(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.=================================================================Best Moments:(00:57) Using targeting and personalization in subject lines to speak directly to your audience(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"(04:16) Using brackets at the start of subject lines to make it stand out(05:40) Using ellipses at the end of subject lines to create intrigue...(07:27) Leveraging pain points and interests in subject lines to connect with your audience=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on Fridays(05:27) Thursdays and Fridays are the best day for email sales performance(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays(08:08) Marigold is a fantastic email platform(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies(10:24) Celebrities in movies: Hits and misses=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.=================================================================Best Moments:(05:02) What is a marketing flywheel and how can it help you?(07:55) Practical example of a flywheel (15:42) Maintaining culture with a 300+ person remote team(20:08) How often do people on stage screw up?=================================================================Guest Bio:Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.=================================================================Best Moments:(01:48) Myth busting in email marketing can improve conversion rates by 30% on average(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations(03:21)  Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive(04:35) Grammarly overcomes the myth that they're only used by students(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.=================================================================Best Moments:(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.Best Moments:(01:40) Start subject lines with numbers or emojis to stand out(02:30) Treat the subject line as the headline or first sentence to set up email content(04:57) Negative/mistake-based subject lines perform better than positive ones(06:14) Emojis boost open rates and help emails stand out