Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.=================================================================Best Moments:(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!(08:09) Micro-target companies you want to do business with using LinkedIn ads. Makes you look like a "monster" company spending a lot when only targeting a few companies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.=================================================================Best Moments:(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale=================================================================Guest Bio:Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on.=================================================================Best Moments:(01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand(02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted(03:24) People who attend live webinars convert to pipeline opportunities 400% more than those who watch on-demand(06:15) Jay is TERRIBLE at Wheel of Fortune and would only go on game shows that don't require brainpower=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.Connect with JAY on Linkedin - https://www.linkedin.com/in/schwedelson/PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.=================================================================Best Moments:(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration. =================================================================Best Moments:LinkedIn Strategies (00:02:22) Pop-Up Contact Captures (00:04:55) Like for Like Marketing (00:07:10) Free Tool for Database Growth (00:08:42) Owning Your Audience (00:11:38) =================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed(05:51) Successful companies innovate continuously rather than waiting for failure before improving(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills(10:20) Never have a convo with someone while they eat corn on the cob=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.=================================================================Best Moments:(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers=================================================================Guest Bios:Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.=================================================================Best Moments:(01:09) Strategies to re-engage contacts who haven't opened emails in years(03:47) Verification style emails to win back unengaged email contacts(08:00) Leftovers — are you in or out?=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.=================================================================Best Moments:(00:53) LinkedIn adding TikTok-like vertical video feed (02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)(05:02) TikTok beta testing DM streaks like Snapchat=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.