Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner]
In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.
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Best Moments:
(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance
(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the
investment
(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes
(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics
(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers
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Guest Bios:
Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.