In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.
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Best Moments:
(01:12) What is the pre-header and why is it important?
(01:40) Never talk about email format issues in the pre-header
(02:20) Use the pre-header as if you're continuing from the subject line
(06:40) Hinting at free value peaks your audience's interest
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold