Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.
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Best Moments:
(02:41) The difference between content CREATION and content CURATION
(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you
(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry
(08:22) Mix original, created content with curated content for the BEST results
(08:44) Jay's story of how curation helped grow his business during COVID
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.