In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.
Best Moments:
(01:40) Start subject lines with numbers or emojis to stand out
(02:30) Treat the subject line as the headline or first sentence to set up email content
(04:57) Negative/mistake-based subject lines perform better than positive ones
(06:14) Emojis boost open rates and help emails stand out
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold