
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth. www.mostlymetrics.com
Latest episodes

Sep 9, 2024 • 52min
The Roadshow, the IPO Process, and Ringing That Bell, With CFO Amanda Whalen of Klaviyo
Amanda Whalen, CFO of Klaviyo, shares her insights into the IPO process, detailing the bold choice to go public amid tough times. She discusses the importance of timing and growth, the rigorous preparation for investor presentations, and the delicate balance of managing valuations. Amanda also highlights the evolving role of a CFO, emphasizing talent development and strategic leadership. Expect entertaining anecdotes, including why good CFOs are likened to dolphins, and practical career advice wrapped in humor.

Sep 5, 2024 • 55min
The Evolution of Software Pricing and Packaging with Pricing Expert Jason Kap
Jason Kap, founder and CEO of Blue Rocket and a veteran in pricing strategies, dives into the fascinating evolution of software pricing. He discusses the transformation from bundled hardware to standalone software, leading to today's SaaS and hybrid models. The conversation touches on the challenges faced by early Application Service Providers and the rise of cloud pricing. Jason emphasizes the importance of transparency and adapting to customer needs, while offering insights on how CFOs can navigate the modern pricing landscape in the age of AI.

Sep 2, 2024 • 50min
The Business of AI in Military Defence with Shield AI CFO Kingsley Afemikhe
Kingsley Afemikhe, CFO of Shield AI, shares his expertise on the cutting-edge landscape of autonomous jets in military defense. He discusses the critical differences between autonomous vehicles and flight technology, shedding light on the role of AI in evolving defense strategies. Kingsley provides insights into navigating complex international deal-making and emphasizes the importance of mentorship. He explores how advancements in defense tech could revolutionize various careers, hinting at a transformative future for the industry.

5 snips
Aug 26, 2024 • 54min
NPV-Positive Decision Making: Thumbtack CFO Larry Roseman’s Winning Framework
In a captivating discussion, Larry Roseman, CFO of Thumbtack, dives into the intricacies of running marketplace businesses at scale. He reveals how Thumbtack's broad service approach aids success, countering common niche strategies. Larry highlights the importance of NPV-positive decisions for sustainable growth and talks about transitioning to a proactive home management model. With insights into customer acquisition costs and the role of CFOs, he emphasizes balancing service quality with user experience while leveraging crises for opportunity.

Aug 22, 2024 • 1h 2min
The Art of a Fundraising Announcement with Eric Newcomer
In this engaging discussion, Eric Newcomer, who leads the largest independent media outlet focused on venture capital, shares insights on effective fundraising announcements. He emphasizes the critical role of media relationships and the art of storytelling in attracting talent. Eric explores the fascinating trend of media companies becoming VCs and vice versa while discussing memorable stories he's covered. Drawing from his vast experience, he highlights the intricacies of crafting compelling funding narratives and the importance of personal connections in the venture capital landscape.

13 snips
Aug 19, 2024 • 54min
Mastering OKRs: A CFO’s Guide with Bryan Morris of Demandbase
Bryan Morris, the CFO of Demandbase, dives into the intricacies of mastering OKRs as organizations gear up for 2025. He shares strategies for setting effective OKRs, aligning goals across departments, and why they sometimes lose steam. Morris emphasizes the importance of structured weekly updates and discusses the role of personality tests in maximizing team dynamics. He also touches on the CFO's critical influence over software decisions and the hidden costs associated with poor tech choices, offering valuable insights for finance leaders.

7 snips
Aug 15, 2024 • 42min
Finding “Personal Product-Market Fit”: Career Advice from CJ in Q&A With Intern Charlie
CJ, a seasoned professional in startup equity and SaaS management, teams up with Charlie, Run the Numbers' first intern, to dive into career advice and internship insights. They discuss the fierce competition for internships and the shift in recruitment processes. CJ shares when to join startups for maximum equity and the skills necessary for running a $100 million+ SaaS company. Charlie offers a fresh intern's perspective, while both explore the importance of recognizing unique skill combinations to stand out in the job market.

5 snips
Aug 12, 2024 • 52min
Behind the Earnings Calls: Couchbase CFO Greg Henry on Consumption Models & Analyst Relations
Greg Henry, CFO of Couchbase with a rich background in transforming enterprise subscription models, discusses his strategies for evolving Couchbase's pricing structure into a consumption-based model. He explains the advantages of a non-standard fiscal year and emphasizes the significance of Annual Recurring Revenue as a key performance metric. Greg also shares insights on managing analyst relationships post-earnings calls and reflects on valuable lessons learned from his time at General Electric, including navigating corporate challenges and the importance of long-term thinking.

21 snips
Aug 8, 2024 • 59min
From Founder to CFO: Jessica Lanier on Leadership, Acquisitions, and Career Growth
Jessica Lanier, CFO of Restaurant365 and seasoned finance leader, shares her journey from founder to CFO. She highlights the critical relationships between CEOs, CFOs, and CROs during acquisitions. Jessica discusses the unique skills required for success in private versus public sectors and the emotional complexities of leadership transitions. She also reflects on the importance of trust in M&A processes and offers insights on evaluating potential job opportunities while encouraging leaders to embrace change and tackle self-doubt.

7 snips
Aug 5, 2024 • 36min
Revenue Durability and Monetization Strategies in SaaS With CJ Gustafson
Discover the ins and outs of SaaS monetization models, from subscriptions to consumption-based strategies. Explore the nuances of product-led growth and sales-led growth, revealing their distinct impacts on financial decision-making. Learn why subscription contracts don’t guarantee revenue durability and the crucial differences between recurring and reoccurring revenue. Get insights on evolving financial management solutions that cater to high-growth businesses, ensuring you stay ahead in a competitive landscape.