

How CFOs are ACTUALLY Using AI within their Companies
43 snips May 10, 2025
CFOs are harnessing AI to streamline internal operations, driving efficiency beyond just product innovation. Insights from a recent conference highlight how AI is reshaping decision-making processes and workflows. Self-service business intelligence tools are empowering CFOs with better data access for informed choices. Transparent communication about AI's implementation is also crucial for boosting employee confidence and productivity.
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Elite CFOs Discuss AI Usage
- CJ Gustafson presented to a group of 50 top CFOs on using AI internally for efficiencies.
- The group included notable CFOs like Amy Butte and Howard Wilson illustrating the high level of the audience.
AI Adoption Reality Check
- 64% of CFOs plan to spend 5% to 10% of 2025 OpEx on AI tools and talent.
- However, 40% don't track ROI and only 18% have org-wide AI workflow implementation, showing early adoption stages.
Operationalizing Churn Prediction
- Churn prediction uses data inputs to score customers at risk and feeds into CRM action lists.
- Effective use operationalizes forecasts into prioritized actions embedded in workflows to drive retention.