
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth. www.mostlymetrics.com
Latest episodes

May 31, 2025 • 19min
Mostly Mailbag - May Audience Questions
This edition dives into a hilarious travel misadventure in Switzerland, combining mishaps with the nuances of international transit. The conversation shifts to OnlyFans, examining its staggering $8 billion valuation versus its revenue and the stigma surrounding it. Innovative customer acquisition strategies take the spotlight, as unconventional methods prove effective in a digital-centric world. They also tackle misconceptions about startup profitability and valuation, illuminating the complexities of the financial landscape.

29 snips
May 26, 2025 • 1h 16min
An Operationally-Focused CFO’s Guide to Scaling From SMB to Enterprise: Lessons From ServiceNow
Andrew Casey, CFO of Amplitude and former key player in scaling ServiceNow, shares insights from his impressive career. He highlights the monumental shift in strategy needed when moving from SMBs to enterprise sales. Casey emphasizes the importance of understanding customer value, effective deal structuring, and transparent pricing. He also discusses the challenges of multi-year contracts and the pitfalls of auto-renewals. With a focus on empathy-driven leadership, he reflects on how understanding customer perspectives shapes operational success.

8 snips
May 24, 2025 • 22min
Chime IPO: S1 Breakdown
Chime is set to go public on the NYSE, shaking up the fintech landscape. The company generates impressive revenue, focusing on swipe fees instead of traditional methods like deposits or lending. It serves the financially vulnerable, earning customer loyalty as the go-to card. However, challenges loom, including increased credit losses and shrinking transaction margins. With valuation whispers dropping significantly, the story of Chime's IPO is one of both potential and pitfalls, making it a fascinating case study in modern finance.

May 22, 2025 • 1h 15min
“Run Toward a Tough Market” — Developing the Hard and Soft Skills To Be a Great Finance Leader
Craig Conti, EVP and CFO of Verra Mobility, shares insights from his extensive finance career in a crucial discussion on blending hard and soft skills for effective leadership. He emphasizes the importance of approaching tough markets head-on and the value of authentic self-representation at work. The conversation navigates key concepts like cost avoidance versus cost savings, the dynamics of nurturing B2B and B2G relationships, and simplifying complex financial models for non-finance colleagues. Personal anecdotes on imposter syndrome and the necessity of perseverance round out this compelling dialogue.

19 snips
May 19, 2025 • 1h 11min
Former PayPal CFO on Risk and Return in Venture Capital, Private Equity, and Public Companies
Mohit Daswani, a skilled CFO with extensive experience at PayPal and Square, discusses the evolving nature of risk and return in finance. He shares insights on navigating the complexities of venture capital, private equity, and public markets. Key topics include the importance of financial discipline versus growth in venture-backed companies, the pitfalls of using valuation as a performance metric, and strategies for capital allocation. Mohit also reflects on lessons learned from PayPal’s strategic decisions, including adapting to market changes and balancing immediate performance with long-term goals.

14 snips
May 17, 2025 • 15min
Why Romanticizing PLG is Dangerous
The discussion highlights the perils of romanticizing Product-Led Growth (PLG). It argues that relying solely on self-serve models can cap growth and hurt margins due to credit card fees. Real enterprise sales often require relationships and traditional sales teams, despite the allure of automated processes. Examples from companies like Slack and HubSpot illustrate the need for balancing PLG with direct customer engagement. Ultimately, PLG is a good starting point, but businesses must integrate it with solid sales strategies to scale successfully.

49 snips
May 15, 2025 • 1h 8min
Portfolio Operations: This Is What You Actually Have To Do To Make Sure a Company Is Successful
In a riveting discussion, Paul Stansik, an Operating Partner at ParkerGale and writer of the Hello Operator Substack, reveals how to turn sales data into smart decisions for scaling portfolio companies. He dives into the critical differences between being data-aware and fully data-driven while tackling post-acquisition challenges. Paul emphasizes the importance of hiring the right sales leaders for each growth stage and highlights how structured processes can unlock commercial success. His insights on overcoming unspoken problems and the necessity of clear communication are invaluable.

15 snips
May 12, 2025 • 52min
The One Use Case for Venture Debt That Most Founders Never Think About
Catherine Jhung, a Senior Managing Director at Hercules Capital, shares her expertise in venture lending, focusing on the evolving landscape of venture debt. She explores how CFOs can leverage debt to boost equity valuations, emphasizing the delicate balance between flexibility and rates. The conversation highlights the intricate dynamics between VCs and debt providers, and when it's prudent for startups to approach lenders. Catherine also discusses the critical role of storytelling in a CFO's journey and how her sales background informs her approach to financing.

43 snips
May 10, 2025 • 18min
How CFOs are ACTUALLY Using AI within their Companies
CFOs are harnessing AI to streamline internal operations, driving efficiency beyond just product innovation. Insights from a recent conference highlight how AI is reshaping decision-making processes and workflows. Self-service business intelligence tools are empowering CFOs with better data access for informed choices. Transparent communication about AI's implementation is also crucial for boosting employee confidence and productivity.

18 snips
May 8, 2025 • 1h 8min
Investor Relations as a Strategic Weapon: A Masterclass
Samuel Levenson and Jon Neitzell from Arbor Advisory Group delve into the strategic importance of investor relations in shaping company valuation. They discuss the concept of 'audience opportunity' and how to attract the right investors. The duo emphasizes metrics, KPIs, and the critical need for management credibility. They also explore the evolution of investor relations, the shift towards data-driven strategies, and practical changes that can yield immediate results. Tune in for insights that could transform your IR approach!