Run the Numbers

“Run Toward a Tough Market” — Developing the Hard and Soft Skills To Be a Great Finance Leader

May 22, 2025
Craig Conti, EVP and CFO of Verra Mobility, shares insights from his extensive finance career in a crucial discussion on blending hard and soft skills for effective leadership. He emphasizes the importance of approaching tough markets head-on and the value of authentic self-representation at work. The conversation navigates key concepts like cost avoidance versus cost savings, the dynamics of nurturing B2B and B2G relationships, and simplifying complex financial models for non-finance colleagues. Personal anecdotes on imposter syndrome and the necessity of perseverance round out this compelling dialogue.
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ADVICE

Test Business Explanation Clarity

  • Explain your business to non-finance people to test clarity and comprehension.
  • If they understand 90% of it, your explanation is effective.
ADVICE

Link Operations to Finance

  • Link operational activities directly to simple financial metrics: revenue, cost, and profit.
  • This connection helps everyone understand their impact on business outcomes.
INSIGHT

Cost Avoidance vs. Savings

  • Cost avoidance and cost savings differ significantly in financial impact.
  • Avoided costs are less visible year over year than actual cost savings.
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