Run the Numbers

Mostly Mailbag - May Audience Questions

May 31, 2025
This edition dives into a hilarious travel misadventure in Switzerland, combining mishaps with the nuances of international transit. The conversation shifts to OnlyFans, examining its staggering $8 billion valuation versus its revenue and the stigma surrounding it. Innovative customer acquisition strategies take the spotlight, as unconventional methods prove effective in a digital-centric world. They also tackle misconceptions about startup profitability and valuation, illuminating the complexities of the financial landscape.
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ANECDOTE

Lost in Switzerland Run

  • CJ recounts a time when he got lost during a run in Zug, Switzerland, without cell service or proper directions.
  • After multiple Uber mix-ups, he arrived late to a team dinner, a story that puzzled but didn't amuse his colleagues.
INSIGHT

OnlyFans Undervalued Biz

  • OnlyFans is undervalued if judged by its strong revenue growth and cash flow metrics.
  • Its profitability and retention make it a rare and lucrative platform in the vice-adjacent space.
ADVICE

Creative Low-Cost CAC Tactics

  • Use seemingly unscalable, low-cost strategies like physical mailers or sending pizzas to target clients for customer acquisition.
  • Tailor creative approaches to industry behaviors, such as mechanics using Bing over Google Chrome for better reach.
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