That Will Never Work
Marc Randolph
How many times have you been told “that will never work”? Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur, advisor, investor, speaker and best-selling author has founded or co-founded half-a-dozen successful startups and mentored scores of entrepreneurs from first time business owners to established CEOs. Be a fly on the boardroom wall as Marc's podcast opens up the opportunity to entrepreneurs everywhere to gain the benefit of his years of experience as he helps each guest think through their business problem.These lively conversations, which showcase Marc’s unique combination of analytical skills, tough love and a healthy dose of humor, provide actionable advice that will benefit founders - and would-be founders - at every stage of their business journey. New episodes every Tuesday.Want to be a guest on That Will Never Work? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form and record the question you’d like Marc’s help with right there on the site. And while you’re there sign up for Marc’s newsletter https://marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you here:Twitter: @mbrandolphInstagram: @ThatWillNeverWork LinkedIn: Marcrandolph Tiktok: @marc_randolph
Episodes
Mentioned books
Nov 2, 2021 • 29min
#22: Self-Made in Every Way
Marc’s guest today, Seville, is a singular talent. She’s been making her own jewelry by hand since she was 12; over the years, her unique works have become favorites of such icons as NYC fashion magnate Patricia Field and singer Alicia Keys. Now, as a bi-coastal business owner, she’s focused on how to expand what she does without changing who she is. She and Marc have an amazing discussion about authenticity, content marketing and why she doesn’t have to worry too much about copycats.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).
Oct 26, 2021 • 23min
#21: No Storm Can Stop Him
Today’s show is a doozy. Weatherman-turned-insurance adjuster Mark calls in to discuss the app he’s developed to help victims of extreme weather events more easily identify their losses and streamline the replacement process. Ironically, he’s calling in while under a tornado watch! And no, this isn’t some cheap marketing gimmick, it’s real life. Fortunately, Marc is able to bestow some solid, go-to-market guidance before the funnel descends. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).
Oct 12, 2021 • 28min
#20: A Better Way To Help Survivors
"Many years ago, broke and hungry, I found myself panhandling for spare change in Hartford, Connecticut," recalls Marc. "It was one of the hardest things I've ever had to do but it was an incredible learning experience, because after that, asking an investor for $250,000 was nothing."There comes a time for every entrepreneur when you need to put your hand out and ask for support, which is exactly the subject of this week's podcast. Leanne has an idea for a life changing non-profit that will provide counseling to victims of sexual assault. But despite being convinced that her idea is a sound one, she’s having a problem getting anyone else to support her financially. Marc quickly recognizes some flaws in her approach and gives her a few suggestions for things she can do -- steps that will benefit anybody who might find themselves in that situation.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).
Sep 28, 2021 • 32min
#19: A Device That Could Save Lives
Robert is a veteran in the biotech industry, so when he tells Marc he has a new, potentially life-saving medical device to bring to market, one takes him at his word. And like any entrepreneur with a track record and an exciting invention, Robert is figuring out how to work with the mainstream pharma industry, and when to pull the trigger. As he advises Robert, Marc also touches on the larger topic of what motivates entrepreneurs. A great conversation all around.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).
Sep 14, 2021 • 27min
#18: Sneakerheads Unite!
Kemar dives deep into the sneaker resale market, sharing insights on how his platform, Flip, fosters a community for sneaker enthusiasts. He highlights the importance of understanding customer behavior and discusses modern resale dynamics, including drops and queues. They brainstorm ideas for building community and subscription models while emphasizing the need to prioritize features for an ideal customer persona. The conversation concludes with reflections on scaling niche markets and exploring adjacent collector communities.
Aug 31, 2021 • 33min
#17: Finding Your Funding
Claudia shares her mission for creating equitable transit solutions for people with disabilities, driven by her personal experiences. The conversation dives into microtransportation and developing accessible technology. Funding challenges are explored, with tips on shifting risks and securing contracts to attract investors. Claudia discusses the importance of grants and public-private partnerships for early financing. The dialogue emphasizes staying focused on core issues and iterating solutions to achieve success.
Aug 17, 2021 • 39min
#16: Architecting Life’s Biggest Moments
Chris Waters, known as 'The Architect', designs extravagant scavenger-hunt adventures for proposals and corporate events. In a candid discussion, he unveils the behind-the-scenes logistics of his unique experiences and how he handles unexpected challenges during live events. Chris shares his journey through business struggles post-COVID and explores innovative strategies for scaling while maintaining quality. They brainstorm ideas on productizing his expertise and building partnerships to expand his outreach. This warm conversation is packed with valuable insights for anyone looking to elevate their business.
Aug 3, 2021 • 34min
#15: Keeping The Smile Squad Happy
Markian, the dynamic founder of the popular Smile Squad brand with over 13 million followers, dives into the challenges of leading a young team. He explores how to cultivate a culture of trust and transparency, emphasizing that company culture should authentically reflect a founder's behavior. Topics like situational leadership, the importance of clear objectives, and the need for radical honesty are discussed. Marc also shares insights on performance assessment and the necessity of maintaining high standards while ensuring accountability.
Jul 20, 2021 • 36min
#14: Distractions Be Gone!
Jessica Yarmie, the CEO of KickHouse, transformed the fitness industry by launching a kickboxing franchise during the pandemic, now boasting 35 locations and aiming for 200. She shares her insights on the importance of in-person fitness and growing her business amid uncertainty. Marc offers advice on avoiding distractions, focusing on scaling, and exploring digital options. They discuss the potential of a blended model and the significance of tracking metrics to enhance customer engagement. Jessica emphasizes the value of in-person accountability over apps.
Jul 6, 2021 • 33min
#13: The Man Who Would Be Pepper King
Aspiring royalty Mike aims to revolutionize the spice world with his high-end electric pepper grinder, Pepper King. He shares motivations to improve upon current products while exploring market size and target customers. Pricing under $150 is set, with sales goals of 35,000 units in three years. Marc suggests valuable strategies like validating ideas and engaging with chefs for feedback. They also share a laugh over the ritual of fresh-ground pepper at restaurants. An entertaining mix of business insights and humor awaits!
