
That Will Never Work #15: Keeping The Smile Squad Happy
Aug 3, 2021
Markian, the dynamic founder of the popular Smile Squad brand with over 13 million followers, dives into the challenges of leading a young team. He explores how to cultivate a culture of trust and transparency, emphasizing that company culture should authentically reflect a founder's behavior. Topics like situational leadership, the importance of clear objectives, and the need for radical honesty are discussed. Marc also shares insights on performance assessment and the necessity of maintaining high standards while ensuring accountability.
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Culture Is What You Do
- Culture is defined by actions, not posters or aspirational statements.
- People model behavior they observe, so leaders must live the culture they want.
Match Leadership To The Situation
- Shift leadership style to match the situation, from collaborative to command when needed.
- Use a clear, decisive command approach in crises rather than group consensus.
Be Radically Honest And Empower Decisions
- Be ruthlessly honest about performance: call out poor judgment directly and early.
- Give clear objectives and the information people need, then let them decide and act.

