That Will Never Work #14: Distractions Be Gone!
Jul 20, 2021
Jessica Yarmie, the CEO of KickHouse, transformed the fitness industry by launching a kickboxing franchise during the pandemic, now boasting 35 locations and aiming for 200. She shares her insights on the importance of in-person fitness and growing her business amid uncertainty. Marc offers advice on avoiding distractions, focusing on scaling, and exploring digital options. They discuss the potential of a blended model and the significance of tracking metrics to enhance customer engagement. Jessica emphasizes the value of in-person accountability over apps.
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Launching During The Pandemic
- Jessica launched KickHouse during the pandemic because she loves face-to-face fitness and saw opportunity when studios were at rock bottom.
- She used that time to organize and prepare to ride the post-pandemic recovery wave.
Franchise Unit Economics Explained
- KickHouse is a franchise model with ~3,000 sq ft studios, 100–150 members, and subscription revenue.
- Typical studios employ 5–7 instructors and run 50–60 classes weekly, supporting predictable unit economics.
Build The Playbook Before Franchising
- Don't franchise before you fully build and document your repeatable playbook for openings, customer acquisition, and operations.
- Use early single-site learnings to standardize processes before rapid multi-site scaling.