Jessica Yarmie

Jessica Yarmie, the CEO of KickHouse, transformed the fitness industry by launching a kickboxing franchise during the pandemic, now boasting 35 locations and aiming for 200. She shares her insights on the importance of in-person fitness and growing her business amid uncertainty. Marc offers advice on avoiding distractions, focusing on scaling, and exploring digital options. They discuss the potential of a blended model and the significance of tracking metrics to enhance customer engagement. Jessica emphasizes the value of in-person accountability over apps.