That Will Never Work #13: The Man Who Would Be Pepper King
Jul 6, 2021
Aspiring royalty Mike aims to revolutionize the spice world with his high-end electric pepper grinder, Pepper King. He shares motivations to improve upon current products while exploring market size and target customers. Pricing under $150 is set, with sales goals of 35,000 units in three years. Marc suggests valuable strategies like validating ideas and engaging with chefs for feedback. They also share a laugh over the ritual of fresh-ground pepper at restaurants. An entertaining mix of business insights and humor awaits!
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Host's Two-Week Pepper Experiment
- Marc recounts his brief phase of becoming a pepper enthusiast during COVID and experimenting with pepper on every meal.
- That small experiment showed him the overlooked pleasure and potential market for better grinders.
Frustration Sparked The Idea
- Mike shares repeated frustrations with battery-operated electric grinders failing or lacking torque.
- Those failures inspired him to design a rechargeable, higher-quality Pepper King grinder.
Hardware Needs Early Precision
- Hardware demands getting many things right early because changes are expensive and slow.
- That makes early validation and design accuracy far more critical than in software.
