That Will Never Work #16: Architecting Life’s Biggest Moments
Aug 17, 2021
Chris Waters, known as 'The Architect', designs extravagant scavenger-hunt adventures for proposals and corporate events. In a candid discussion, he unveils the behind-the-scenes logistics of his unique experiences and how he handles unexpected challenges during live events. Chris shares his journey through business struggles post-COVID and explores innovative strategies for scaling while maintaining quality. They brainstorm ideas on productizing his expertise and building partnerships to expand his outreach. This warm conversation is packed with valuable insights for anyone looking to elevate their business.
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Bespoke Adventure Business Model
- Chris Waters describes designing bespoke scavenger-hunt adventures for proposals, birthdays, and corporate events around the world.
- He scouts, meets vendors, hires actors, and often spends a week or more on-site before the event to choreograph every moment.
COVID Tour Cancellation And Pivot
- Chris recounts flying out March 12, 2020 and watching bookings collapse as COVID shut events down.
- He refunded deposits, pivoted to consulting, YouTube, and community building, and retained three clients through the crisis.
Hands-On Work Limits Growth
- Chris can only make money when he is physically running events, which makes his current lifestyle unsustainable.
- He needs to decide what parts to keep and what to delegate to regain a home and stability.