That Will Never Work #18: Sneakerheads Unite!
Sep 14, 2021
Kemar dives deep into the sneaker resale market, sharing insights on how his platform, Flip, fosters a community for sneaker enthusiasts. He highlights the importance of understanding customer behavior and discusses modern resale dynamics, including drops and queues. They brainstorm ideas for building community and subscription models while emphasizing the need to prioritize features for an ideal customer persona. The conversation concludes with reflections on scaling niche markets and exploring adjacent collector communities.
AI Snips
Chapters
Transcript
Episode notes
Founder Background And Motivation
- Kemar is a sneakerhead and software engineer who built Flip to serve fellow collectors and traders.
- He combines cultural knowledge with engineering skills to solve buying, selling, and authentication problems.
Scarcity Fuels A Lucrative Secondary Market
- The market focuses on limited-edition sneaker drops that routinely sell out and resell for hundreds or thousands of dollars.
- Scarcity drives a large secondary market and creates consistent demand for reliable marketplaces.
Marketplace Model With Strategic Inventory
- Flip operates both as a marketplace and as a buyer, occasionally purchasing strategic pairs to resell later.
- Most inventory on the site, however, comes from other sellers and storefront partners.