That Will Never Work

Today’s guest, Tim, is already getting real-world feedback on his concept. He and his colleagues have developed Clicker, an app that makes sure you can watch what you want in a crowded bar. But, as he goes through a real-time brainstorming exercise with Marc, Tim begins to realize that the opportunity for his company is bigger than he initially thought; it may just be a matter of re-thinking who Clicker’s target customer is. If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology as well as marketing, is now looking inward – and is focused on creating the sort of company culture that attracts the very best employees. Fortunately, Marc's experience at Netflix has given him some insights – and some strong opinions – about how Joe might be able to use HIS corporate culture to take 12 Traits to the next level.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter). 

Joseph, a best-selling author, is pretty far along with his business: a vertically integrated hypnosis brand comprised of a podcast, an app and some a la carte offerings. But like many an entrepreneur, he’s ready to take on the big fish in the space. Could a subscription model be the way to go? Tune in to hear Marc’s thoughts on the subject.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

CFO-turned-entrepreneur Erik dreams of a world in which clueless men don’t have to guess what jewelry to buy for their partner, as their beloved has already called ‘dibs’ on their preferred items. So he’s laying the groundwork to commercialize this simple but profound concept, with an app called “Dibbsi” that lets you lay claim to a bounty of consumer goods. As Marc counsels him, though, the first step is figuring out what the market’s appetite truly is for solving this problem.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Adriel had put the plans for his business - Riveter, which provides networking and services for the unemployed - in place before COVID hit. And then HE lost his job, enabling him to focus on his vision full time. Now he finds himself competing with bigger fish in the outplacement space, and Marc has some ideas about how he can continue to grow the company in this uncertain environment.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Marta is on a mission to create the ultimate marketplace for erotic art - and she’s well on her way. Now she just has to fine-tune her strategy to make sure she reaches the right audience. Marc dives in to learn all about this sector, from her dalliance with blockchain to the very real challenge that today’s social networks pose to a business focused on the innate beauty of the human body. This one’s an eye-opener for sure.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Evan is a young man who dreams of houses built by robots. But he’s not some silicon valley disruptor looking to replace human labor with AI-powered machines; he’s a contractor and builder himself, all too familiar with the inefficiencies in traditional construction. Now he wants to turn his dream of robot-assisted development into a reality, and he’s turning to Marc to find the best way to fund this vision - starting with the building of his own home. If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

To be honest, Marc wasn’t overly enthusiastic about Caitie’s product idea when she first pitched it to him. But, one year later, she (and her mom!) have secured both a patent and a huge order from Walmart for her Socket Lock-It phone accessory. Now, in addition to fulfilling this order, she has to focus on her next steps, and that’s where the rubber will really hit the road. Marc’s got some great advice for her.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

David has proven that his COVID-friendly recreation business - on-demand table tennis - can thrive in one of the most expensive cities in the world: New York. Now, it’s time to scale. So what’s the best way forward? Is it real estate investment, franchising or something completely different? Tune in to hear how Marc plays it out.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).

Today Marc advises Paul - a first-time entrepreneur who hasn’t let the pandemic tank his ambitious and well-funded business plan. But as he races towards the opening of his indoor adventure park (with beer!), Paul needs some insight on how to make all the parts of his life work -- experience that Marc has in spades.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).