
That Will Never Work #3: Adventure Won't Wait
Feb 16, 2021
In this captivating conversation, Marc helps Paul, a first-time entrepreneur, tackle the challenges of launching an indoor adventure park complete with zip lines and climbing walls. Paul shares how he transformed a simple idea into an ambitious project, persisting despite pandemic setbacks. They discuss the importance of hiring expert consultants and the balancing act of managing family life while launching a business. With excitement buzzing about the park's future, this session is packed with insights and encouragement for aspiring founders!
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Idea Born At A Park City Adventure
- Paul visited an adventure park in Park City and conceived bringing mountain-style attractions indoors to Texas.
- He blended adventure elements with arcade and rides to create a family-focused 66,000 sq ft facility.
Ambition Brings Large Upfront Costs
- Ambitious, novel ideas often require large upfront capital, real estate, and time before first revenue.
- Paul recognized safety and expert design are crucial when offering physically risky attractions.
Hire Domain Experts Early
- Paul hired a specialized consultant to avoid mistakes and learn what works in entertainment.
- The consultant refined attractions and portfolio choices based on global facility experience.

