That Will Never Work

#3: Adventure Won't Wait

Feb 16, 2021
In this captivating conversation, Marc helps Paul, a first-time entrepreneur, tackle the challenges of launching an indoor adventure park complete with zip lines and climbing walls. Paul shares how he transformed a simple idea into an ambitious project, persisting despite pandemic setbacks. They discuss the importance of hiring expert consultants and the balancing act of managing family life while launching a business. With excitement buzzing about the park's future, this session is packed with insights and encouragement for aspiring founders!
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ANECDOTE

Idea Born At A Park City Adventure

  • Paul visited an adventure park in Park City and conceived bringing mountain-style attractions indoors to Texas.
  • He blended adventure elements with arcade and rides to create a family-focused 66,000 sq ft facility.
INSIGHT

Ambition Brings Large Upfront Costs

  • Ambitious, novel ideas often require large upfront capital, real estate, and time before first revenue.
  • Paul recognized safety and expert design are crucial when offering physically risky attractions.
ADVICE

Hire Domain Experts Early

  • Paul hired a specialized consultant to avoid mistakes and learn what works in entertainment.
  • The consultant refined attractions and portfolio choices based on global facility experience.
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