Marketing erotic art faces challenges due to social media restrictions.
Art Provocateur focuses on blending online sales with physical events for credibility.
Deep dives
Challenges of Selling Erotic Art Online
Selling art online is challenging, and it becomes even more difficult when focusing on erotic art. Marda's company, Art Provocateur, navigates the hurdles of marketing erotic art due to its provocative content. They face red tape and restrictions on social media platforms, making it a tough marketplace to thrive in.
Starting Art Provocateur as a Passion Project
Marda's venture into the erotic art space started as a passion project rooted in her love for photography and tasteful nude art. Beginning in 2014, she collaborated with photographers and developed a platform, incorporating in 2015 with a focus on e-commerce and small events.
Shift to Online Sales and Blockchain Technology
Art Provocateur's long-term vision involves online sales augmented by physical events for showcasing art. Utilizing blockchain for provenance tracking, the company aims to add credibility to artists and their work. The complexities of selling erotic art require a strategic blend of online presence and physical displays.
Balancing Marketplace Dynamics and PR Strategy
Focusing on one side of the marketplace, whether demand or supply, is crucial for Art Provocateur's growth. Prioritizing building a larger audience to attract premier artists may provide a competitive edge. Leveraging a strong PR strategy highlighting the business's uniqueness and defiance of censorship could bring significant attention and success.
Marta is on a mission to create the ultimate marketplace for erotic art - and she’s well on her way. Now she just has to fine-tune her strategy to make sure she reaches the right audience. Marc dives in to learn all about this sector, from her dalliance with blockchain to the very real challenge that today’s social networks pose to a business focused on the innate beauty of the human body. This one’s an eye-opener for sure.
