#7: Taking The Stigma Out of Erotic Art
That Will Never Work
The Importance of Balance in PR
"We had to start with some artwork. We got the young artists to come on board, and then we started building an audience," she says. "Once you all of a sudden have this huge, for example, demand side, then you can be changing it." But one has to come first, because 'it's so hard to get either of them to work' She adds that sexuality is most effective marketing trigger right up there with the word free.
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