#12: Who is Your Customer?

Today’s guest, Tim, is already getting real-world feedback on his concept. He and his colleagues have developed Clicker, an app that makes sure you can watch what you want in a crowded bar. But, as he goes through a real-time brainstorming exercise with Marc, Tim begins to realize that the opportunity for his company is bigger than he initially thought; it may just be a matter of re-thinking who Clicker’s target customer is. 

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