The Simple and Smart SEO Show

Today we talk to conversion copywriter Haley Burns and explore how to implement creativity to improve website traffic and engagement. Connect with Haley:WebsiteLinkedInFacebookLike this episode? Sign up for the messaging masterclass w/ Marisa: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.Key Takeaways from this episode:1. It's important to embed keywords into creative, engaging language and content.Surfer SEO and Jasper can serve as beneficial tools to generate new ideas.Continually optimize website content from both an SEO and copywriting perspective.2. Haley emphasized unique and refined writing for an authentic brand voice.Draw inspiration from reading fiction. (B also mentioned a nonfiction book to improve storytelling Stories that Stick.)Engage with diverse people and note their unique phrases.Take breaks from social media.3. Is there a specified formula or objective in copywriting for high-quality content?Haley: Sharing something new that resonates with the target audience suffices.B defined high-quality content as helpful.Crystal believes sharing a fresh and genuine perspective = high quality.For e-commerce, compelling content can contain word graphText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Ever wonder what SEO pros use for keyword research? We’re answering this burning question today!We’re also introducing you to our new segment: SEO Shorts 🩳(Yes, like the summer version of pants. The intro episode is linked above ⬆️)Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓These episodes are intended to be action-oriented bite-sized nuggets that help you build your SEO strategy & get found online—easily once and for all!You'll see them drop each Friday. We can't wait to hear what you think!Google Chrome extensions mentioned:UbersuggestKeywords EverywhereKeyword Surfer^^ not affiliate links! Just links to make finding our favorite tools super easy.We'd love it if you help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today Brittany (aka B) walks us through rewriting her website and updating her SEO strategy. B shared her two-year process of refining her website.This involved understanding her ideal client, their budget, and prevalent problems. To find more information, she performed voice of customer (VOC) interviews.B noted her increased visibility indicating her SEO expertise.B updated her website messaging. She overhauled her offer suite, Performed keyword research, and Created new SEO strategies for specific pages.B has a step by step process for creating SEO strategies.B outlines each page before writing the first draft. Consider the overall flow and story for each page. B weaves SEO, storytelling, and social proof into her work.Like this episode? Sign up for Marisa's messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.B and Crystal shared ways of using social proof on your website:Testimonials and statistics,  organized for easy reference during writing tasks.B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).Crystal also emphasized using customer quotes to enhance customer experience.Brittany shared that 92% of consumers read reviews and testimonials before buying a product.SEO services provided by B and CrystalB updated Crystal about her new Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we talk about the importance of effectively managing leads that come in through SEO, with an emphasis on using a system to manage these leads. Colie James is a  "Workflow & Automations Guru" and the host of the Business-First Creatives podcast.Connect with Colie, aka "Dubsado Systems Fairy Godmother":IGLinkedin"Love Your Leads" Free Training1. Colie shared practical ways to set up a system for your business.Automate client booking through Customer Relationship Management (CRM) systems like Dubsado and HoneyBook.You need for a system to handle leads generated from effective SEO practices.Automating consultation calls and bookings ultimately saves time and money.2. The importance of clarity and confidence selling services.Use local SEO keywords.Explain the uniqueness of your servicesGoogle search your own business and see how well you rank for business name.3. Align the front end (SEO and marketing) to the back end (client experience).Use storytelling in blogs to attract potential clients.Use blogs and strategic social posts to give insights into your sessions.Focus on blogs, not pages on your website when you want to target Local SEO keywords.Connect w/ B: YouTube, Website, Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we discuss optimizing Etsy Shops for better Search Engine Optimization (SEO). 1. Nicole Lewis, an Etsy expert who founded a company, Art 2 the Extreme.Nicole was the first to create and sell handmade crayons online.Her first custom crayons for children who couldn't grasp traditional crayons.2. How Nicole defines SEO:"Effectively using that magical combination of words that describe your service or product to get it in front of your ideal buyer or customer."3. Critical elements of Etsy SEO:Product listings, tags, category, and listing attributes impact SEO.The first two sentences in any listing description are crucial.Avoid copying title in the listing description."Keyword stuffing" in the Etsy title can result in better Etsy SEO.5. Final takeaways: These tips improve search discoverability, and maximize sales. A/B test your listings.Update your listings for holiday and for press and branding. Join Etsy's affiliate program!Diversify and collect emails.Shop on Etsy (Nicole affiliate link).Schedule to "Pick Nicole's Brain"Connect w/Nicole:Pinterest         TikTokText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today's guest is Erin Perkins, founder of Mabely Q and Successible. We discuss Search Engine Optimization (SEO) and web accessibility for deaf-blind individuals.Connect with Erin: Social Media Accessibility ScorecardWebsiteInstagramThe Successible CommunityResources: WebAIM Accessibility: WCAG 2 ChecklistNVDA Screen Reader1. Erin Perkins shared her experiences as a deaf-blind person navigating the online world.Importance of accessibility beyond just websites.Current technology (and Ai) helps her stay connected.2. Erin interpreted SEO as writing content in a way it can be easily found on search engines.Benefits of alt text and image descriptions.Avoid strung together keywords that make no sense.3. Erin discussed her difficulties with platforms like Pinterest and Instagram due to their limited accessibility features.Platforms often don't consider accessibility during its initial stages.Accessibility can be costly to fix.4. How to use SEO elements for better accessibility:Use header tags (H1, H2, H3) correctly for proper website structuring and better accessibility. Not doing so can make it difficult for screen reader users who skim headers for context.5. Limitations of Ai and accessibilityText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Join us for a conversation with business owner and dentist, Dr. Jasmine Elmore. Jasmine defines SEO: the process of making unfindable content findable. Connect with Jasmine:Soma IGJasmine Personal IG Jasmine is transitioning from a mindset of serving everyone in a healthcare-related field to adopting a more business-oriented approach.We discuss:Importance of social proof in building brand credibility and trust.Powerful impact of storytelling in sales and case studies. Benefits of testimonials, case studies, and positive customer experiences for a brand's reputation.How to recognize the value of specialized skills and charging premium rates:Identify target customers, Stay upfront about the costs involved in solutions, Focus on customer problems, Develop confidence in the solution you offer.Create case studies in addition to asking for reviews.Storytelling is an effective tool for engaging audiences: Important in context of sales pages and case studies.Walk audiences through every stage of a story, making it relatable and engaging.The idea is not to focus on the solution the business provides, but on the problem the potential clients face.How to  generate and use social proof effectively. Use social proof in social media posts, Feature testimonials throughout a website,Incorporate into any form of communication with words (copy).Stay vigilant and attentive towards customer experieText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking Local SEO & sales w/ B's dad. Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.Honesty is so important in business and the psychology of sales and marketing.Marketing should focus on the positives and have a ready answer for any negatives.Self-awareness and humility can lead to a more rounded and successful business owner.1. Dave Herzberg, a window replacement business owner in Raleigh, struggled with understanding and implementing SEO at the beginning.The initial explanation of SEO felt like trying to corral smoke, but with Brittany's help, his understanding improved.The process of working with Brittany for SEO copywriting involved using relevant keywords to funnel website traffic.Local SEO is essential for businesses like Dave's that only cater to clients within a specific geographical range.Creating a website that is simple and easy to navigate is crucial to capture and retain people's attention.2. Dave emphasized the importance of providing clear information on websites without making it too complicated.It's important to follow up with customers to get reviews.Dave shared the importance of setting expectations and making the process easy.Brittany suggested various ways customers can provide testimonials, such as email, voice memo, or video testimonial.Crystal mentioned the value oText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today: SEO insights, the importance of valuing one's services,  and encouraging entrepreneurship among listeners.Special guest on podcast: Jeff Clark, father of co-host Crystal WaddellCrystal's dad joins us to share what he's learned about SEO from the podcast!1. Jeff says: Make sure to value yourself and price your services appropriately.Consider building clientele at different price points for services.Find a balance between giving away information and charging for expertise.Find your inspiration; Jeff was inspired by the freedom and desire to put family first in his life.2. Jeff says: Learn from your mistakes.Stressed the importance of owning the building for his second businessHad a goal of starting each day with $200 in his pocket.Discussed the different services and opportunities in lawn care and landscaping industry.3. Understand the importance of SEO for businesses to attract customers.Jeff says: SEO is targeted advertising, attracting customers looking for specific help.Jeff says:  SEO would have helped his lawn-care business grow and maintain a customer base.Go back and listen to the SEO Dictionary episodes!Connect w/ B: YouTube, Website, LinkedIn, InstagramText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Our guest today, Angie Colee, is on a mission to destroy the idea that business means stress and struggle. Entrepreneurship may not be easy, but doesn't mean it should be hard!Connect with Angie:PodcastBookFacebookInstagram LinkedInToday Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.1. Have no fear that AI is here!AI in marketing and copywriting is flawed in areas like giving feedback and prompting.Instances of AI-generated copy without human editing or proofreading.2. Steps for an SEO overhaul:audit for technical details, update SEO titles and meta descriptionsgive every page a job, and update image titles and alt textcreate a content plan 3. Need a Quick SEO Win?Run Ubersuggest technical SEO audit to fix broken links and other issues.Aim for a domain authority score of 15 or higher for small businesses.Use SurferSEO4. Tips for doing keyword research:Talk directly to customers to find out the non-jargony words they use.Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.Analyze page 1 search results to understand search intent.Connect w/ B: Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!