Where SEO & Video Strategy Intersect w/ Alex Minor

Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from  his adventures in the rap game to help create memorable experiences through branding and media. 

Find Alex:
Website
Linked In
IG / FB

Listen in to understand why content creation should focus on multiple platforms and whether it's beneficial to "build in public"!

Super fans should be provided with differentiated content, while most followers will only follow one platform.

1.  Alex defines SEO as having two levels:

• surface level organic SEO (content/keywords)
• and technical SEO (deep dark hole for smarter nerds).

2.  Best practices for repurposing content should involve getting the most use out of it while creating.

• YouTube Shorts are the best way to grow an organic channel quickly; long form content also has high monetization and searchable library benefits.
• Pinterest engagement is supported by 10% short form video content; 30% revenue comes from short form video content.

3.  Regular practices of ideation and production should be followed, such as 9am studio time analogy, to create consistent output.

• Content should be on the same umbrella to increase engagement and build trust.
• Only super fans need differentiated content!
•  Knowing what the goal of the created content is allows for greater success.
• Creating educational videos allows followers to learn from your brand and get

Text me your questions or comments!

Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!